Interview with Peter Poehle on TheMiceBlog


TheMiceBlog published an interesting interview with SponsorMyEvent’s CEO Peter Poehle. The MICE Blog is an independent event management blog for everyone working or interested in the international MICE industry. It offers a platform for travel destinations and DMCs, event companies, venues and suppliers to engage with global audience and is a trusted source which brings coverage […]

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Leads and Traction through Sponsorship

Leads and traction through sponsorships

Today every company wants to generate traction and leads. Uncounted books have been written about marketing and how to exploit various traction-channels. Yet surprisingly only few sources mention Sponsorship as a targeted and highly efficient way to unlock new leads and to generate traction. It seems that sponsorship is the Cinderella of marketing – even though […]

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5 common mistakes when contacting sponsors for your events

Event organisers, face the truth: your event is a product and sponsors are your clients. Sponsors won’t come alone, they need to be convinced to “buy” your product. Surprisingly many event organizers are not well prepared when it comes to contacting sponsors and most of all: convincing them to sign the sponsorship-contract. After validating hundreds […]

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Event-Organisation-Insights: Jacqui Brown from Panache Occasions

Jacqui Brown, London, is the publisher of the Panache-E-Magazine and an experienced event-organiser (just to cite one: Miss Caribbean UK Beauty Pageant 2014). She agreed to share some of her event-organization insights with SME: How do you organize the Miss Caribbean in the UK in terms of marketing? Jacqui Brown: We use media collaborations with radio  […]

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