All posts in "Tutorials for Organizers"
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5 Pitfalls That Turn Sponsors Off – from the etouches-blog

By Peter Poehle / 10 months ago

This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]

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The truth about how to find sponsors

By Peter Poehle / 10 months ago

Many of our organizers reach out to SponsorMyEvent with a very clear expectation: they want to find sponsors with the least effort possible. That’s an approach I can perfectly understand. Yet it’s the wrong approach. Finding sponsorship is a though business which cannot be done effortlessly.

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A Quick Guide To Identifying Your Target Sponsors

By Kathleen Smith / last year

Who Will Sponsor My Event? One of the biggest challenges that event organizers face in acquiring sponsors for their event is how to identify potential event sponsors. It’s shocking how many event organizers aren’t clear on who their prospective sponsors are and why it’s important; without sample sponsor personas, it’s impossible to market your event […]

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The 7 Questions Event Sponsors Are Going To Ask You

By Kathleen Smith / last year

Event Sponsors Will Ask These 7 Questions: Don’t Get Tripped Up! It’s a well-documented fact that event planners have to wear many, many different hats as part of their role, which can sometimes include taking on sales responsibilities when it’s time to find sponsors. It’s important to be prepared for those conversations so we’ve put together […]

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How To Sell Event Sponsorship In 2016

By Kathleen Smith / last year

What Event Organizers Must Do To Successfully Sell Event Sponsorship In 2016 And Beyond Events have long been a marketing channel for brands to grow their market share through exposure to highly engaged audiences. The problem is that event marketing has lagged behind other marketing channels in terms of performance tracking and as a result, […]

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How To Ask For Sponsorship For Your Event

By Kathleen Smith / last year

Unless you’re a born salesman, it can be incredibly painful to pick up the phone, dial up a stranger and pitch them on sponsoring your event. This post will teach you how to ask for sponsorship. Write An Elevator Pitch For Your Event Most of us have had to give an elevator pitch to concisely […]

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Sponsorship Ideas That Event Planners Can Steal From Brand Activations

By Kathleen Smith / last year

Event sponsorship is often seen as overpriced logo placement. But, it’s very similar to the model that household name brands leverage with brand activations at major international events like Lollapalooza, SXSW and Cannes. So how can event planners repurpose the ideas behind these activations to fit the scale of their own events and the budgets […]

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How To Create An Event Sponsorship Prospectus That Sells

By Kathleen Smith / last year

A sponsorship prospectus can make or break your event’s bottomline if you’re planning to rely on the budget that can come from sponsorship revenue. The most important thing to remember is that you’re selling something beyond your event — you’re selling the value that a sponsor can derive from choosing to sponsor your event. Give […]

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How To Measure Event Sponsorship ROI With These Real Tactics

By Kathleen Smith / last year

Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed […]

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How To Design Irresistible Event Sponsorship Packages

By Kathleen Smith / last year

The success of your event sponsorship sales is highly dependent upon how the packages are designed. Prospective sponsors should be able to quickly digest the packages and have a clear understanding of the value they’ll receive for the cost of the offerings. The right mix of both of these elements can result in irresistible event […]

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Getting Started: Acquiring Sponsors For Your Event

By Kathleen Smith / last year

Whether you’re planning a usergroup event for a startup, an endurance race competition or an annual fundraiser for a nonprofit, you’ll almost certainly need sponsors regardless of what type of event you’re hosting. Sponsors can bring cachet to your event, help offset costs and even help drive registration or attendance. But where can you find […]

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Artwork – Giftwrap your Event

By Peter Poehle / last year

We don’t want you to spend hundreds of dollars hiring a designer for a custom-made logo for your event. But please, don’t let your event stand naked. We at SponsorMyEvent see way too many events popping up without any logo or visual at all. That’s a wasted opportunity, especially as the logo will be the […]

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4 Ways to Promote My Event

By Peter Poehle / last year

Why craft an award winning description, a gorgeous video and a brilliant logo if no sponsor ever gets to know about your event? This would be nothing but a terrible waste of resources!  Many organizers ask us: how to promote my event? The answer: you need to shout it out. And you need to shout it […]

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EBook: HOW TO FIND SPONSORS

By Peter Poehle / a couple of years ago

Finally, we have released our first EBook with the title “How to find sponsors”. The book is a guide for all event organizers how to prepare their quest for sponsorships. It covers the following topics: Description first: Dress to impress A video for your event: a movie says more then … The power of sponsor-packages […]

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Import events from Eventbrite to SponsorMyEvent

By Peter Poehle / a couple of years ago

Eventbrite is clearly the platform when it comes to buying tickets for events. Over one million published events in 2013 speaks its own language. SponsorMyEvent is the marketplace that matches event organizers with sponsors. It’s not surprising that importing events published on Eventbrite into SponsorMyEvent makes perfect sense for event organizers.

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5 common mistakes when contacting sponsors for your events

By Peter Poehle / a couple of years ago

Event organisers, face the truth: your event is a product and sponsors are your clients. Sponsors won’t come alone, they need to be convinced to “buy” your product. Surprisingly many event organizers are not well prepared when it comes to contacting sponsors and most of all: convincing them to sign the sponsorship-contract. After validating hundreds […]

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5 tips: How to land an event sponsorship

By Peter Poehle / a couple of years ago

They are inseparable and yet it is not always a love match: Event organizers and sponsors. The fact is that most events are dependent on sponsorships. Fact is also: sponsors are always looking out for interesting events to promote their products, services, or brand to the right target group. When searching for the right sponsor, […]

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A beginners guide to sponsoring

By Peter Poehle / a couple of years ago

Although it is in everyone’s lips, is not always clear what it is sponsorship. Usually it refers to a financial support of a person, organization, or company to perform a certain activity. This may be an event, but also a person can be sponsored per se, such as an athlete. Of course sponsorship can also be done […]