5 Reasons Why Event Sponsorship Requires Patience (and How to Speed it Up) – from the etouches blog

This blog post appeared as a guest post on the etouches blog Quite often organizers on SponsorMyEvent ask me: how long will it take to find a sponsor. My answer might be a bit disappointing, but it is very true: sometimes it is very fast, sometimes it takes a long time and sometimes it will […]

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5 Pitfalls That Turn Sponsors Off – from the etouches-blog

This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]

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Event Sponsorship Inspiration: Dreamforce Event Sponsorship Prospectus

As annual mega-conference and expo Dreamforce wraps in San Francisco this year, we’d like to share a bit of inspiration from the digital side of their event management: the Dreamforce 2016 event sponsorship prospectus. This 41-page .pdf behemoth is something for all #eventprofs to behold: it’s a beautiful document, well-crafted in terms of information flow […]

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Event Sponsorship Inspiration: Flor Carpet Squares at Pitchfork

Steal This Sponsorship Idea: Practical Product Giveaway We’re kicking off a new series here at the SponsorMyEvent blog to inspire event organizers and sponsors alike with sponsorship ideas that they can adapt for their own event strategies. This week’s sponsorship idea comes from the Pitchfork music festival. The three day Chicago-based outdoor event experienced some heavy rain […]

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A Quick Guide To Identifying Your Target Sponsors

Who Will Sponsor My Event? One of the biggest challenges that event organizers face in acquiring sponsors for their event is how to identify potential event sponsors. It’s shocking how many event organizers aren’t clear on who their prospective sponsors are and why it’s important; without sample sponsor personas, it’s impossible to market your event […]

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The 7 Questions Event Sponsors Are Going To Ask You

Event Sponsors Will Ask These 7 Questions: Don’t Get Tripped Up! It’s a well-documented fact that event planners have to wear many, many different hats as part of their role, which can sometimes include taking on sales responsibilities when it’s time to find sponsors. It’s important to be prepared for those conversations so we’ve put together […]

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Sponsorship Ideas That Event Planners Can Steal From Brand Activations

Event sponsorship is often seen as overpriced logo placement. But, it’s very similar to the model that household name brands leverage with brand activations at major international events like Lollapalooza, SXSW and Cannes. So how can event planners repurpose the ideas behind these activations to fit the scale of their own events and the budgets […]

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Why Toutapp’s Choice To Forego Event Sponsorship Doesn’t Make Sense

Recently, Toutapp’s founder Tawheed Kader went public with his decision to nix event sponsorship in the name of ‘operational ruthlessness’. At SponsorMyEvent we’ve heard this sentiment echoed over and over again when talking to marketers who are concerned that they won’t derive positive ROI from event sponsorship spend. Kader articulates a valid concern which is […]

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How To Create An Event Sponsorship Prospectus That Sells

A sponsorship prospectus can make or break your event’s bottomline if you’re planning to rely on the budget that can come from sponsorship revenue. The most important thing to remember is that you’re selling something beyond your event — you’re selling the value that a sponsor can derive from choosing to sponsor your event. Give […]

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How To Measure Event Sponsorship ROI With These Real Tactics

Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed […]

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6 Reasons Why Event Sponsorship Is An Untapped Marketing Channel

There’s no doubt that brands believe in sponsorship on a mass scale. In their 2016 “What Sponsors Want” survey, IEG found that sponsorship spend is projected to continue its year-over-year growth with spending increasing 4.5 percent over 2015 to $60.2b in 2016. Yet despite the significant global spend on sponsorship, many marketers have a tough […]

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Getting Started: Acquiring Sponsors For Your Event

Whether you’re planning a usergroup event for a startup, an endurance race competition or an annual fundraiser for a nonprofit, you’ll almost certainly need sponsors regardless of what type of event you’re hosting. Sponsors can bring cachet to your event, help offset costs and even help drive registration or attendance. But where can you find […]

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Podcast: Sponsorship and Inbound Marketing

Welcome to our new series of podcasts. Enjoy listening. #1 Inbound Sponsorship: The way sponsorship is made today is changing fundamentally. Most of the time inbound marketing means writing blog-posts or doing other content driven online-activities. Sponsorship is usually considered as only being a part of outbound-marketing. We believe that this perception is fundamentally wrong. (you can also […]

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