Sponsorship as a Marketing Tool

External blogs / Sponsorship as a Marketing Tool / Tutorials for Organizers

5 Pitfalls That Turn Sponsors Off – from the etouches-blog

This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the… Continue reading

Events / Sponsorship as a Marketing Tool

Why Toutapp’s Choice To Forego Event Sponsorship Doesn’t Make Sense

Recently, Toutapp’s founder Tawheed Kader went public with his decision to nix event sponsorship in the name of ‘operational ruthlessness’. At SponsorMyEvent we’ve heard this sentiment echoed over and over again when talking to marketers who are concerned that they won’t derive positive ROI from event sponsorship spend. Kader articulates a valid concern which is… Continue reading

Sponsorship as a Marketing Tool / Tutorials for Organizers

How To Measure Event Sponsorship ROI With These Real Tactics

Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed… Continue reading

Sponsorship as a Marketing Tool

Inbound marketing and sponsorship  – a dream team

Since a few years there’s a magical word that electrifies marketing professionals: inbound marketing. “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting… Continue reading