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Know Your Sponsor (KYS) Part 2: View Sponsors as Investors

This blog post appeared as a guest post on the etouches blog

Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship? Quite a lot, I feel.

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About the author

Peter Poehle

CEO & Co-Founder of SponsorMyEvent