All posts in "External blogs"
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Know Your Sponsor (KYS) Part 2: View Sponsors as Investors

By Peter Poehle / a few months ago

This blog post appeared as a guest post on the etouches blog Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, […]

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Know Your Sponsor (KYS) Part 1: ROI

By Peter Poehle / a few months ago

This blog post appeared as a guest post on the etouches blog Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that […]

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5 Pitfalls That Turn Sponsors Off – from the etouches-blog

By Peter Poehle / last year

This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]

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SponsorMyEvent featured in EntrepreneurCountry Global

By Peter Poehle / a couple of years ago

Very proud being featured in EntrepreneurCountry Global. How to find sponsors is indeed a $54 Billion industry: Anyone who has organised an event knows how difficult it can be to find the right sponsoring partner. However, corporates are also struggling to find sponsorship opportunities. Being a serial entrepreneur, Peter Poehle (to the left) saw an opportunity to […]

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In the press: UK event co-ordinator salaries lag behind rest of world

By Peter Poehle / a couple of years ago

Great team-work. In cooperation with SponsorMyEvent, Event Magazine published an article about Salaries in the Event-Industry: New research has shown the average event co-ordinator in the UK earns a salary of USD $30,204 (£19,860), making the country the fourth-worst paying for the job out of the 11 surveyed.

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Interview with Peter Poehle on TheMiceBlog

By Peter Poehle / a couple of years ago

TheMiceBlog published an interesting interview with SponsorMyEvent’s CEO Peter Poehle. The MICE Blog is an independent event management blog for everyone working or interested in the international MICE industry. It offers a platform for travel destinations and DMCs, event companies, venues and suppliers to engage with global audience and is a trusted source which brings coverage […]

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Eventoozi.com about SponsorMyEvent

By Peter Poehle / a couple of years ago

Eventoozi published an awesome blog-post about SponsorMyEvent. Eventoozi is an indispensable, event- planning hub, uniquely enabling charities to select a conflict-free date and browse high-end, local service providers. Nonprofits can list their events for FREE and dramatically increase exposure and attendance. Read the blogpost here.