All posts in "Events"

Case Study: Modell’s X The Night Nation Run

By Peter Poehle / a few months ago

There are plenty of 5k or 10k runs, marathons or semi-marathons out there. Yet none of these concepts is comparable to the concept The Night Nation Run introduced: combining lights, music, dj’s and … running. This concept is applied on a large scale with various events across the US and even on an international level. […]


The truth about how to find sponsors

By Peter Poehle / 10 months ago

Many of our organizers reach out to SponsorMyEvent with a very clear expectation: they want to find sponsors with the least effort possible. That’s an approach I can perfectly understand. Yet it’s the wrong approach. Finding sponsorship is a though business which cannot be done effortlessly.


Event Sponsorship Inspiration: Buffer At Mozcon

By Kathleen Smith / 11 months ago

This week’s steal-worthy sponsorship idea comes fresh off the heels of Mozcon 2016 with sponsor Buffer’s oh-so-smooth swag. So many companies spend big bucks on a sponsorship and relish the opportunity to put a branded item into a hot conference or event’s swag bag or they stock up their booth reps with plenty of branded […]


Event Sponsorship Inspiration: Flor Carpet Squares at Pitchfork

By Kathleen Smith / 11 months ago

Steal This Sponsorship Idea: Practical Product Giveaway We’re kicking off a new series here at the SponsorMyEvent blog to inspire event organizers and sponsors alike with sponsorship ideas that they can adapt for their own event strategies. This week’s sponsorship idea comes from the Pitchfork music festival. The three day Chicago-based outdoor event experienced some heavy rain […]


How To Create Your Event Prospectus on SponsorMyEvent

By Kathleen Smith / last year

Get Started By Posting Your Event On The SponsorMyEvent Marketplace Finding event sponsors is no easy feat. By posting your event on SponsorMyEvent’s Marketplace, you’ll gain exposure to thousands of sponsors who are searching for events just like yours to sponsor. This post will walk you through the best practices of creating an event prospectus […]


Why Toutapp’s Choice To Forego Event Sponsorship Doesn’t Make Sense

By Peter Poehle / last year

Recently, Toutapp’s founder Tawheed Kader went public with his decision to nix event sponsorship in the name of ‘operational ruthlessness’. At SponsorMyEvent we’ve heard this sentiment echoed over and over again when talking to marketers who are concerned that they won’t derive positive ROI from event sponsorship spend. Kader articulates a valid concern which is […]


Artwork – Giftwrap your Event

By Peter Poehle / last year

We don’t want you to spend hundreds of dollars hiring a designer for a custom-made logo for your event. But please, don’t let your event stand naked. We at SponsorMyEvent see way too many events popping up without any logo or visual at all. That’s a wasted opportunity, especially as the logo will be the […]


Podcast: Sponsorship and Inbound Marketing

By Peter Poehle / last year

Welcome to our new series of podcasts. Enjoy listening. #1 Inbound Sponsorship: The way sponsorship is made today is changing fundamentally. Most of the time inbound marketing means writing blog-posts or doing other content driven online-activities. Sponsorship is usually considered as only being a part of outbound-marketing. We believe that this perception is fundamentally wrong. (you can also […]


9 Ways to Travel the smart Way …

By Peter Poehle / last year

More and more of us travel for business purposes. Where flying is pure fun for holiday flyers, business people often see it as a necessary evil. There are some hints that can make flying more comfortable and relax. My recommendations are based on my personal experience (nope, I don’t get any money for the links…) […]


Your sponsorship sucks! 5 mistakes sponsors make

By Peter Poehle / a couple of years ago

Let’s be honest: far to often corporate sponsorship is done completely wrong which results in a disappointing experience both for the organizer and the sponsor – and last but not least also for the attendees. We have left behind the times where it was sufficient to put a logo somewhere to catch the attention of the […]