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Event-Organisation-Insights: Jacqui Brown from Panache Occasions

Jacqui Brown, London, is the publisher of the Panache-E-Magazine and an experienced event-organiser (just to cite one: Miss Caribbean UK Beauty Pageant 2014).
She agreed to share some of her event-organization insights with SponsorMyEvent.com.

SME: How do you organize the Miss Caribbean in the UK in terms of marketing?
Jacqui Brown: We use media collaborations with radio  stations, magazine and newspapers companies. We also utilise flyers, posters and word of mouth.

SME: What role doe the social networks play in marketing your event?
Jacqui Brown: Social Networking forms a major part of our marketing efforts. We use social media to gauge the demand for our event and to get people talking about it.

SME: How do you finance such an event
Jacqui Brown: Sponsors are our first resource to finance our events. If we are unable to find sponsors then we try to form relevant collaborations to reduce the financial risks.

SME: What are the main difficulties to find sponsors
Jacqui Brown: The main difficulty we have found is not necessarily finding sponsors, it is speaking to the decision maker in the sponsor company. Sending a mail or calling the switchboard is rarely beneficial.

SME: Where do you see the benefits of using SponsorMyEvent.com?
Jacqui Brown: The main benefit we believe, is the fact that sponsors have a place that they can go to and easily distinguish the events that they like to sponsor, that these are events that fulfill their criteria for sponsoring.

About the author

Peter Poehle

CEO & Co-Founder of SponsorMyEvent