All posts in " sponsorship "

Tools for sponsorship: Dropbox scanner app

By Peter Poehle / 4 weeks ago

In this series we speak about tools that make sponsorship easier. We know that sponsorship is relational and that many processes can be optimized by using the right tools. Disclaimer: we are in no way affiliated to the products or services described and don‘t get any money wheter you purchase or not the product or […]


5 Pitfalls That Turn Sponsors Off – from the etouches-blog

By Peter Poehle / last year

This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]


The truth about how to find sponsors

By Peter Poehle / last year

Many of our organizers reach out to SponsorMyEvent with a very clear expectation: they want to find sponsors with the least effort possible. That’s an approach I can perfectly understand. Yet it’s the wrong approach. Finding sponsorship is a though business which cannot be done effortlessly.


Event Sponsorship Inspiration: Dreamforce Event Sponsorship Prospectus

By Kathleen Smith / last year

As annual mega-conference and expo Dreamforce wraps in San Francisco this year, we’d like to share a bit of inspiration from the digital side of their event management: the Dreamforce 2016 event sponsorship prospectus. This 41-page .pdf behemoth is something for all #eventprofs to behold: it’s a beautiful document, well-crafted in terms of information flow […]


A Quick Guide To Identifying Your Target Sponsors

By Kathleen Smith / last year

Who Will Sponsor My Event? One of the biggest challenges that event organizers face in acquiring sponsors for their event is how to identify potential event sponsors. It’s shocking how many event organizers aren’t clear on who their prospective sponsors are and why it’s important; without sample sponsor personas, it’s impossible to market your event […]


The 7 Questions Event Sponsors Are Going To Ask You

By Kathleen Smith / last year

Event Sponsors Will Ask These 7 Questions: Don’t Get Tripped Up! It’s a well-documented fact that event planners have to wear many, many different hats as part of their role, which can sometimes include taking on sales responsibilities when it’s time to find sponsors. It’s important to be prepared for those conversations so we’ve put together […]


How To Sell Event Sponsorship In 2016

By Kathleen Smith / a couple of years ago

What Event Organizers Must Do To Successfully Sell Event Sponsorship In 2016 And Beyond Events have long been a marketing channel for brands to grow their market share through exposure to highly engaged audiences. The problem is that event marketing has lagged behind other marketing channels in terms of performance tracking and as a result, […]


How To Ask For Sponsorship For Your Event

By Kathleen Smith / a couple of years ago

Unless you’re a born salesman, it can be incredibly painful to pick up the phone, dial up a stranger and pitch them on sponsoring your event. This post will teach you how to ask for sponsorship. Write An Elevator Pitch For Your Event Most of us have had to give an elevator pitch to concisely […]


Sponsorship Ideas That Event Planners Can Steal From Brand Activations

By Kathleen Smith / a couple of years ago

Event sponsorship is often seen as overpriced logo placement. But, it’s very similar to the model that household name brands leverage with brand activations at major international events like Lollapalooza, SXSW and Cannes. So how can event planners repurpose the ideas behind these activations to fit the scale of their own events and the budgets […]


How To Create An Event Sponsorship Prospectus That Sells

By Kathleen Smith / a couple of years ago

A sponsorship prospectus can make or break your event’s bottomline if you’re planning to rely on the budget that can come from sponsorship revenue. The most important thing to remember is that you’re selling something beyond your event — you’re selling the value that a sponsor can derive from choosing to sponsor your event. Give […]


How To Measure Event Sponsorship ROI With These Real Tactics

By Kathleen Smith / a couple of years ago

Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed […]


Marketers, This Is How To Choose Events To Sponsor

By Kathleen Smith / a couple of years ago

Marketers, Here’s How To Choose Events To Sponsor For many marketers, event sponsorship can be an overlooked channel. But for those marketers that have opened up their minds (and budgets) to the potential ROI that sponsorship can bring to their marketing programs, how do they spot the right events to sponsor? Look for event organizers […]


How To Design Irresistible Event Sponsorship Packages

By Kathleen Smith / a couple of years ago

The success of your event sponsorship sales is highly dependent upon how the packages are designed. Prospective sponsors should be able to quickly digest the packages and have a clear understanding of the value they’ll receive for the cost of the offerings. The right mix of both of these elements can result in irresistible event […]


6 Reasons Why Event Sponsorship Is An Untapped Marketing Channel

By Kathleen Smith / a couple of years ago

There’s no doubt that brands believe in sponsorship on a mass scale. In their 2016 “What Sponsors Want” survey, IEG found that sponsorship spend is projected to continue its year-over-year growth with spending increasing 4.5 percent over 2015 to $60.2b in 2016. Yet despite the significant global spend on sponsorship, many marketers have a tough […]


Getting Started: Acquiring Sponsors For Your Event

By Kathleen Smith / a couple of years ago

Whether you’re planning a usergroup event for a startup, an endurance race competition or an annual fundraiser for a nonprofit, you’ll almost certainly need sponsors regardless of what type of event you’re hosting. Sponsors can bring cachet to your event, help offset costs and even help drive registration or attendance. But where can you find […]


Podcast: Sponsorship and Inbound Marketing

By Peter Poehle / a couple of years ago

Welcome to our new series of podcasts. Enjoy listening. #1 Inbound Sponsorship: The way sponsorship is made today is changing fundamentally. Most of the time inbound marketing means writing blog-posts or doing other content driven online-activities. Sponsorship is usually considered as only being a part of outbound-marketing. We believe that this perception is fundamentally wrong. (you can also […]