Sponsorship Ideas That Event Planners Can Steal From Brand Activations
By Kathleen Smith / 7 years agoEvent sponsorship is often seen as overpriced logo placement. But, it’s very similar to the model that household name brands leverage with brand activations at major international events like Lollapalooza, SXSW and Cannes. So how can event planners repurpose the ideas behind these activations to fit the scale of their own events and the budgets […]