Social Media Summit 2015,

About the event

Social Media Summit 2015
Most entrepreneurs and small business owners are drowning when it comes to social media.
And if you’re like the more than 50% of both B2B and B2C marketers*, one of your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?
If you’re challenged with creating content, driving traffic and getting subscribers, turning followers into customers, and driving sales with social media, this event is for you.
If you’re a local business owner or spend time in marketing, public relations, content creation, or business development, you’ll benefit from Social Media Summit 2015. 
Join us for an evening with our dynamic keynote, Ally Greer from Scoop.it, our insightful panel of five local experts, and dinner (and drinks!) and networking.
For more details, visit the event page at Cornerstone Creative. 


Keynote The Lean (and Mean) Content Machine 
As a business owner or entrepreneur, you know that “content is king” and you need to have a content marketing strategy to get noticed online. You also know you need to increase brand awareness, drive traffic, and generate leads online.
But if you’re like the more than 50% of both B2B and B2C marketers*, one of your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?
The answer: Lean Content.
Lean Content Marketing is the optimal use of tools, time, and resources to make the most out of your content marketing strategy.
Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director.
Lean Content can be applied in companies from startups and small business owners all the way to enterprise business leaders. Who doesn’t want to save time and money and still succeed? 
Ally Greer, Director of Content and Community at Scoop.it, will share tips from one year’s worth of events in San Francisco, featuring advice from Facebook’s Jonathon Colman, Buffer’s Leo Widrich, UserVoice’s Evan Hamilton, and more.
Key themes include: 

Optimizing content discovery
Integration into your website or blog using subdomain hosting or the API
Scheduling content to publish throughout the day
Leveraging social analytics
Custom branding your topic pages
Curating with your team
Publishing weekly newsletters from the content you’ve already curated  

Don’t miss this fantastic opportunity to get a step ahead of your competition and grow your business in 2015. 
*2015 Benchmarks, Budgets, and Trends on North America by the Content Marketing Institute 


Expert Panel
Recognize these local leaders? We'll be discussing how each one of us uses social media marketing to find clients and customers. We'll also talk about best practices, lead generation, attracting clients online, and then we'll go into Q & A.

Early Pass: $49 until Sunday, Nov. 30 Access Pass: $69 until Friday, January 23 
 At the door if available: $99

Agenda



5:30pm
Registration & Networking


6:00pm 
Catered Dinner


6:30pm
Keynote Speaker, Ally Greer - Lean (and Mean!) Content Machine


7:30pm
Expert Panel, then Q & A


9:00pm
Networking


9:30pm
Wrap  



 

Only 70 tickets available. Don’t miss out on this unique opportunity to learn how to use social media to increase your business in 2015!

Why Attend?
Most entrepreneurs and small business owners are drowning when it comes to social media. Constant Contact shows that almost 60% of small businesses need help.
Do you?
If you’re a local business owner or spend time in marketing, public relations, content creation, or business development, you’ll benefit from Social Media Summit 2015.
Here’s a few reasons why…

Enhance Your Professional Development
Network with Other Marketers
Learn Actionable and Relevant Content
Meet Experts In-Person
Valuable Connections with Your Peers
Stop Living with #FOMO 


Sponsors 
Social Media Summit 2015 is the premier social media event in the East Bay. Our event will boast 70 hungry entrepreneurs and small business owners, eager to learn social media and online marketing.
We’ve chosen the top experts in the area of social media, search engine optimization, online marketing, blogging, and content creation to bring together years of knowledge in one event. If your target market includes entrepreneurs and small business owners, this is the event to showcas

Why should you sponsor?

Alison Stripling

Contact the Organizer Contact the Organizer