NYC PR Innovators,

About the event

Join us to discover how social media is driving content marketing with real-world examples from PR pros in this interactive panel discussion.  Learn why social media participation is critical for PR, how connecting and developing social relationships with influencers facilitate conversations with journalists and how creating fun, interesting content is  key for successful content marketing.

Some topics to expect...
- Problems measuring social ROI
- Understanding consumer behavior on multiple platforms
- and more...

Featured Panelists:
Christianna Giodano, Digital Strategist, Cohn & Wolfe
Jeremy Rosenberg, Head of Digital, Allison + Partners
Mike Scheiner, CMO, ZIPARI 

An opportunity for Account Executives, Communication Specialists, Creatives and other communication professionals to come together to meet, interact, and network. Our community events bring together PR practitioners from across the spectrum to share challenges and victories, to network and have fun.  Our mission is to educate, empower and brainstorm new and powerful solutions to the most common PR problems. Groups events will include informal happy hours, case study presentations, panel discussions, and other activities the group finds valuable. 

Why should you sponsor?

Erin Commarato Theory Digital Group

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