Catch52 Anniversary Celebration,

About the event

Catch52 turns one. We're throwing the night our roster deserves.

On August 1, 2026, our agency celebrates its first anniversary with a Black Tie rooftop celebration in Manhattan. 80-100 invited guests, light blue carpet on arrival, professional press and photography throughout, a signature cocktail, brand pop-ups built into the venue, and a guest list that reads like a snapshot of where culture is heading.

About Catch52. A DC-based talent agency representing ten contracted clients across two verticals — five male athletes (basketball & lacrosse) and five female creators (fashion, fitness, beauty, lifestyle). We work primarily with college-aged talent and our audience reflects that.

Who's in the room on August 1. Our roster and their networks — fellow athletes, agency talent, creators, sports media, photographers, stylists, and an invited press contingent. Guest list curated to 21+. Weighted to early-twenties. NYC-based. Culturally fluent. The demographic most brands on this platform are trying to reach.

What sponsors walk away with. Real placement in front of a tight, high-intent audience that's difficult to reach with paid media. Professional photo and video content from the night, cleared for your own channels. Inclusion in pre-event press, the post-event recap, and dedicated social content from our roster. For the higher tiers, a custom activation we co-design with your team so your presence is the one guests remember.

This is not a generic launch party. It's the anniversary of a year of work, and we're choosing our sponsors with the same care we choose our clients.

Three tiers below — happy to talk through any of them.

Why should you sponsor?

Five reasons:

1. Audience quality, not impressions. Most sponsorship dollars buy reach you can't verify. This event puts your brand in a room of 80-100 hand-picked guests — the talent we represent, their networks, and invited press — who collectively shape what their audiences buy, post, and wear. Smaller room, higher signal.

2. The night creates content. The content does the work. You're not just sponsoring four hours on a rooftop. You're sponsoring the photos, video, and social posts that go up over the following 30 days from a roster of professional content creators and athletes — all with your logo or activation in frame, all cleared for use on your own channels. The night ends; the content keeps working.

3. A demo that's hard to reach with paid media. Our guests are 21+, weighted to early-twenties, NYC-based, and culturally engaged. This is the audience most consumer brands on this platform are spending heavily to acquire — and they don't click on ads. They show up to rooms like this one and decide what's worth their time.

4. Talent co-sign, built in. Our roster doesn't just attend. They post, tag, and create content around the brands in the room — because their relationship with us depends on it. That's earned media you can't buy on a CPM.

5. First-mover position on an annual event. This is our first anniversary, not our last. The brands that plant a flag with us this year get first right of refusal on the same tier in every Catch52 anniversary going forward. The room only gets bigger from here.

Justin Greenzaid

I'm Justin Greenzaid, founder of Catch52.

I started Catch52 a year ago with one belief: the people who shape culture should own the brands that ride on it. We began as a talent agency in NYC representing athletes and creators, and have grown into an agency-plus-apparel platform — building careers on one side and a brand on the other, with the two reinforcing each other.

Today we represent ten contracted clients across two verticals: five male athletes spanning basketball and lacrosse, and five female creators across fashion, fitness, beauty, and lifestyle. We secure brand partnerships, content deals, and positioning for our roster, and we're actively building out the apparel arm with our first capsules launching this year.

August 1 is Catch52's first major event as a company, and I'm choosing sponsors the same way I chose clients: carefully, and with the long view in mind. If we work well together this year, I want us still working together five years from now.

Reach me anytime: jgreenzaid@catch52.agency.

Contact the Organizer Contact the Organizer