Midwayville,
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About the event
MIDWAYVILLE: a pop-up carnival social game. A vision of social possibility and participation, made real through playful collaboration, story-infused currencies, skillful social design and creative chaos. A happy, friendly reminder of what social life can be. An investigation into the power creative community techniques hold for rejuvenating the SOCIAL COMMONS. A darn good time for all.
Why should you sponsor?
Midwayville creates space for dialogues that addresses community strengths and challenges, as well as showcase local non-profit groups and brands that contribute to the local community and its current strengths and challenges.
Midwayville is a family-friendly, interactive circus-like theater production - it's one of a kind!
Midwayville is operated by a non-profit, and all donations are tax deductible.
The event produces several opportunities for local businesses to engage in experiential marketing that is so well integrated into the life-size boardgame, that it undeniably bonds brand awareness with an unforgettable experience.
Midwayville has changed lives and can continue to change the way we think about creating community.
Midwayville is a new attraction for locals and tourists alike.
Ivy LumpkinBarron Scott Levkoff, Founder & Director
Barron Scott Levkoff aka ‘The Professor’, Director of MYSTIC MIDWAY, is an innovative event producer, director, designer, community builder, and Creative Culture Champion working in The SF Bay Area for over 25 years whose recent credits include SPOOKEASY -a 1930’s era Halloween Vaudeville Spooktacularin SF’s Chinatown, WHOBILATION-A Holiday Funhouse, MASTER MONDO’S BIZARREOTRONIC -an underground cabaret series and The LagunitasBeer Circus -an ongoing yearly event created for LagunitasBrewery. He has also performed, designed and directed large shows and performance ensembles for corporate clients such as Google, Peoplesoft, Facebook, Tesla, Machine Zone, Redbull, Microsoft, Apple, Disney, Showtime, HBO, Pixar, Peoplesoft, Palantir, EA, Sony, Oracle, Twitter, Magic The Gathering, Nvidia, and many more.Martin Hunter Caplan, Founder & Producer
With 18 years in the game industry and time served in theme parks, internet and film before that, Martin Caplan has done some pretty fun stuff. Martin has been a Senior Producer on a connected toys platform producer at Robot 11. Before that, he was a Producer at BioWare/ EA leading teams to create amazing next generation experiences in mobile games with worldwide franchises. At Sixense, he served as Senior Producer on a Valve game mod for Portal 2. He was previously a Producer at Sega of America for 6+ years. Has a career total of 32 shipped titles.www.theludologist.com
Paradox Pollack, Dramaturg
Paradox has 25 Years experience in the entertainment industry, working directly with some of the great modern masters. He has developed innovative techniques for stage, screen, and the big top which merge high art, delicate intimacy, and grand spectacle. Credits in film include I am Legend, Thor, The Avengers, John Carter of Mars. Performance and consulting for Google, Lucasfilm, Paramount Pictures, Fox TV & Film. SAG AFTRA.
Contact the Organizer Contact the Organizer -
1001-2500 attendees expected
50% Male Attendees
50% Female Attendees
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Contact the Organizer
Select a Package
1 available packages from In Kind
https://www.sponsormyevent.com/midwayville-san-franciscoWe are happy to announce the opportunity for sponsors to participate in activations and in event marketing at the Midwayville project. EVENT RUN ● Every Friday, 7:00 PM to 12:30 AM ● June 17 to August 25 (8 dates total) DEMOGRAPHICS ● The majority of SOMA StreatFood Park Friday night customers are 21 to 35, have significant disposable income, are tech savvy, and are active on social media ● 61% of customers are maleand 39% of customers are female ● 26% of customers are individuals and 74% are in groupsof 2 or more ESTIMATED ATTENDANCE ● The SOMA StreatFood Park attracts regular crowds in the hundreds on week days (200-300 people between 11am and 5pm) and thousands on weekends (500-1500 per day between 11am and 9pm) ● MIDWAYVILLE is expected to draw 700-1,000 total attendees per Friday night event PACKAGES STEWARD (1 per event starting at $2,500): EVENT BENEFITS ● Sponsor Brand vinyl banner placement on site at event ● Sponsor logo tastefully integrated & placed at select ‘photo op’ location at Midwayville event ● Prominent verbal announcement at exterior game show and interior stage show ● Up to 10’x10’ activation marketing booth ● 1⁄2 page ad in print Midwayville Beacon newsletter ● 15 tickets to event MARKETING OPPORTUNITY ● Brand logo/mention included in press releases ● Logo featured on website for 6 months ● Thank you message on pre and post-event email blast, FB, Twitter, Midwayville blog with hashtag of your choice ● Opportunity for placement of promotional product at VIP tables ALLY (1 per event starting at $1,500): EVENT BENEFITS ● 18”x24’’ image placed on side of Midwayville Wagon ● Up to 10’x10’ activation marketing booth ● 1⁄4 page ad in print Midwayville Beacon newsletter ● 10 tickets to event MARKETING OPPORTUNITY ● Brand logo/mention included in press releases ● Logo featured on website for 6 months ● Thank you message on pre and post-event email blast, FB, Twitter, Midwayville blog ● Opportunity for placement of promotional product at VIP tables ENSEMBLE (4 per event starting at $750) EVENT BENEFITS ● 1⁄4 page ad in print Midwayville Beacon newsletter ● 5 tickets to event MARKETING OPPORTUNITY ● Brand logo/mention included in press releases ● Logo featured on website for 3 months ● Thank you message on pre and post-event email blast, FB, Twitter, Midwayville blog ● Opportunity for placement of promotional product at VIP tables SUSTAINING COMMERCIAL SPONSOR BENEFITS ● If you sponsor multiple events, the following additional benefits accrue as more consecutive events are sponsored in advance: Sponsor two events for: 5 additional tickets per event sponsored Sponsor 4 events: Sponsor LOGO on Midwayville posters/flyers Sponsor 6 events: VIP table reservation for 1 event Sponsor 8 events: Midwayville team produces 23 min ‘skit’ for product brand/product to be included in 2 event stage shows over the 8 event sponsorship. COMMUNITY NONPROFIT SPONSOR Because the Mystic Midway is a non-profit arts group, MIDWAYVILLE can offer philanthropic sponsorships to organizations wish to support our mission. These philanthropic sponsorships are tax deductible: Band of donation: $50k-$100k ● Prominent announcement of thanks at each event ● 100 tickets good for any events in the run ● Logo featured on Mystic Midway and Midwayville website with link to your organization for 6 months Band of donation: $10k-$49,999 ● 75 tickets good for any events in the run ● Logo featured on Mystic Midway and Midwayville website with link to your organization for 6 months Band of donation: $5k-$9,999 ● 50 tickets good for any events in the run ● Logo featured on Mystic Midway and Midwayville website with link to your organization for 6 months Band of donation: $500-$4,999 ● 20 tickets good for any events in the run ● Logo featured on Mystic Midway and Midwayville website with link to your organization for 6 months CONCLUSION ● Please note sponsor assumes full responsibility for working with MIDWAYVILLE / SSFP team in a timely manner ● All materials submitted by Sponsors are subject to approval by MIDWAYVILLE / SSFP Thank you for the opportunity to talk to you about MIDWAYVILLE. Please let us know how we can partner with you to bring your brand into this amazing event and execute an effective experience marketing campaign to a large number of excited customers!
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Confirmed Sponsors
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