FundBrackets.com seeks to leverage March Madness bracket challenges as amarketing strategy to facilitate online surveys. The main driver orincentive for supporter event and survey participation is the sponsordonation. Individuals participate in the bracket challenges bysubmitting brackets on behalf of a charity. The winning bracketdetermines the donation recipient. In return, sponsors are given control and ownership of the event survey content and responses.
The ALS Ice Bracket Challenge is a March Madness bracket event geared toward raising campaign contributions and social awareness for ALS charities.
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https://www.sponsormyevent.com/als-ice-bracket-challenge-denver
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