A Wine Affair - Italian Summer,

About the event

A Wine Affair is an interactive event and community designed for wine and food lovers to connect with one another, learn about new wines, and enjoy a night of food, games, and music. 

OUR WINES

Each affair is exclusive and dedicated to launching new, emerging wines and paired menus that are not yet available to the public. 

OUR MENU

We believe that discovering new flavors can improve your enjoyment of food and the quality of everyday life. That's why we partner with the best restaurants in the city!

OUR MUSIC

Our popular DJs perform unique and innovative mixes of Italian old school music with today's most popular hits!

Why should you sponsor?

A Wine Affair attracts an audience that is interested in classy food & wine products. Each event is designed to introduce new wines, recently introduced in the US market. 

The event represent a particularly considerable opportunity for sponsors who represent Italian brands or are seeking to associate their brand with the quality and lifestyle that is generally associated to Italy. 

The event is promoted through the organizer social media channels, email marketing, printed material as well as affiliated programs.

Here's an overview of the numbers and the description of the target audience.

NUMBERS

• Web
  • Average visits per day during event promotion: 15
• Email campaigns
  • Active contacts on database: 1,292 
  • Average email opens: 34%
  • Average email clicks: 6.5%
  • N of E-blasts during event promotion: 3
• Social Media:
  • FB fans: 1,611
  • Twitter Followers: 2,015
  • Instagram Followers: 647
  • Average FB Event reach: 20,000
  • Average FB event views: 2,500
  • Average post clicks: 18,685

TARGET AUDIENCE

The analysis of the audience of the two previous editions made it possible to create A Wine Affair guest profile. Here’s the audience characteristic report:

Age range: 25 – 45 years old

Education: > College degree or above

Gender: Majority females

Income: $45,000 per year and above

Status: Single or dating

Interests include:

• Events
• Social life
• Fashion
• Travel
• Active lifestyle
• Fine food
• Visibility and status
• Money
• “Affairs”
• Wine drinking
• Italy

Maurizio Muzzetta

Since 2008, Italian Expo has developed a team of specialists that produce events and brand experiences focusing on the Italian market.

Working across food, wine, fashion and design, we produce pop-up events for new and established brands.

We listen, research, talk and create experiences that work!

Contact the Organizer Contact the Organizer