A Wine Affair,

About the event

A Wine Affair is an interactive event & community designed for wine (& food!) lovers to connect with one other, learn about new wines, and enjoy a night of food, games, and music.

Our Wines: Each Affair is exclusive and dedicated to launching new, emerging wines and paired menus that are not yet available to the public.

Our Menu: We believe that discovering exciting new flavors can improve your enjoyment of food and the quality of everyday life. That’s why we partner with the best restaurants in the city!

Our Music: Our Popular DJs perform unique and innovative mix of Italian old school music with today’s most popular hits!

Why should you sponsor?

A Wine Affair is a great opportunity to promote a brand in the Chicago area.

The event, at its fouth edition, attracts an audience that is interested in classy food & wine products. Each event is designed to introduce new wines, recently introduced in the US market. 

The event is promoted through Italian Expo social media channel, email marketing and printed material. Here's an overview of the numbers and the description of the target audience.

NUMBERS

Web

Average visits per day during event promotion: 15

Email campaigns

Active contacts on database: 1,155

N of E-blasts during event promotion: 5

Social Media:

FB fans: 1,587

Twitter Followers: 2,179

Instagram Followers: 606

Average FB Event reach: 20,000

Average FB event views: 2,500

Average post clicks: 18,685

TARGET AUDIENCE

The analysis of the audience of the two previous editions made it possible to create A Wine Affair guest profile. Here’s the audience characteristic report:

Age range: 25 – 45 years old

Education: > College degree or above

Gender: Majority females

Income: $45,000 per year and above

Status: Single or dating

Interests include:

• Events
• Social life
• Fashion
• Travel
• Active lifestyle
• Fine food
• Visibility and status
• Money
• “Affairs”
• Wine drinking
• Italy

Maurizio Muzzetta

Since 2008, Italian Expo has created a team of specialists that produce events and brand experiences focusing on the Italian market.

Working across food, wine, fashion and design, we produce pop-up events for new and established brands.

We listen, research, talk and create experiences that work!

Contact the Organizer Contact the Organizer