Previous conferences have included both rural and urban practices from across the nation with differing volume and resources dedicated to marketing. “The goal of the event is to bring together individuals with varying degrees of experience and provide them with the tools, tactics and knowledge they need to elevate their marketing,” said Nicole Monacell, Director of Marketing and Inside Sales for Sightpath Medical. “It is our hope that this sharing of ideas will enable practices that promote an elective procedure or premium experience, to grow volume and enhance their profile in the community.”