WHT:MDC,

About the event

A hybrid of fashion,
lifestyle, exhibitions
and art performances.
Beyond the norm,
wht:mud will evoke
messages of advocacy
and advancement.
 

The event brings together emerging talents (plural) with
more established brands, handpicked according to their
capacity to express creativity, quality and integrity,
through installations and performances.
Key players will share their experiences and skills,
communicating the very essence of their brand DNA
and showcasing the core values of their business.
Communities will be activated by bringing together
like-minded individuals in a space that celebrates
both digital and physical interactions.
Designers receive the opportunity to interact with
buyers, press, influencers and key members of the
industry, networking, discovering new ideas and
immersing themselves in a truly unique offering.
It is not the same as watching a fashion show, or
listening to a concert, or visiting an art gallery.
Beauty is in the interaction with people.

Why should you sponsor?

A key fixture in the city, the museum
is dedicated to the interdisciplinary
research on culture, contribution
and progression, creating a place to
discuss contemporary themes by
the medium of visual, performance,
sound, art, design and costume.
The grandeur of the museum is brought to life through its
unique building. Born out of a salvage operation of industrial
archaeology on the site of the old Ansaldo factory in the
Tortona area, MUDEC has been transformed into a cultural
hub where people meet to marvel at its unique
architecture just as much as its collections.

Alfredo Canducci

System Preferences is the latest venture from industry veteran Alfredo Canducci, formerly Executive Director of Strategy and Development at Tomorrow, Ltd. System Preferences is an extension of this vision, focused on helping emerging and established brands cement robust direct-to-consumer channels, while building strong communities via progressive social media strategies. The System Preferences team has worked with industry-leading clients like Chanel, Nike, Valentino, Vogue, GQ, and more.

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