About our event
Who Wants the Smoke is not just a concert — it’s a cultural moment. This high-energy, hip-hop-driven experience brings together today’s rising stars and heavy-hitting talent for a night that blurs the line between music, fashion, and lifestyle. Set inside a high-capacity arena with thousands of fans ready to rage, the show delivers raw performances, surprise guests, and a heavy street presence that makes it the event to be seen at
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Attendees Demographics
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Expected Audience
5001-10000Sponsorship Opportunities
Because this isn’t just an event — it’s a movement with massive reach and cultural relevance.
Who Wants the Smoke is a sold-out arena show with thousands of engaged fans, a lineup that speaks directly to Gen Z and Millennial audiences, and the kind of energy brands can’t buy — unless they’re part of it.
We’re backed by Real 92.3, the #1 hip-hop station in Southern California, who’s not just promoting — they’re our title sponsor. That means nonstop radio coverage, interviews, and lead-up buzz across the airwaves and digital platforms. Combine that with media partners like WorldStar and key blog outlets, and your brand is immediately tied into a high-impact content cycle that lives far beyond the night of the show.
As a sponsor, you’re not just getting impressions — you’re getting cultural alignment. You’re showing up where the influencers are, where the cameras are rolling, and where the next viral moment is happening.
US$7500
ContactThe First Impression Package
Looking to make immediate impact? This activation puts your brand directly in the hands of every guest as they enter the arena. For just a little over 90 cents per person, your company can distribute giveaways, samples, flyers, or branded merch to all 8,000+ attendees at the door.
US$5000
ContactMedia Lounge Takeover
Step into the spotlight with our Media Lounge Takeover — an exclusive brand activation inside the most high-profile area of the event. This is where interviews happen, content gets created, and influencers, artists, and media heavyweights like Real 92.3, WorldStar, and major industry blogs tap in.
US$2000
ContactBig Screen Takeover Package
Put your brand in the spotlight — literally. With this activation, your company will have the exclusive opportunity to produce a 60-second commercial that will be broadcast 3 times throughout the event on the arena’s massive video wall. Your spot will play between artist performances, when the crowd’s attention is locked in and the energy is at its peak. With over 8,000 fans in attendance, your message will hit thousands of eyes in a high-impact setting — not just once, but multiple times. It’s the perfect way to tell your brand story, promote a product, or drive traffic to your business in real-time. This is prime-time exposure inside a sold-out arena, delivered straight to the culture.
US$5000
ContactLogo Placement on Digital Ribbon Banner
This exclusive activation puts your company’s logo in the spotlight—featured in rotation on the ribbon banner displayed continuously from doors open to show close, maximizing brand visibility all night long.
US$2500
ContactLogo on Flyer
Lock in this activation and your brand becomes part of the digital wave. With over $20,000 still being pumped into digital ads, your logo will ride every promo flyer, every video, and every post. We’re already reaching millions — let your brand ride that momentum.
In Kind
ContactFood Sponsor
We’re looking for a standout food vendor to cater our exclusive media lounge — the heart of the action. This is your shot to showcase your brand to top-tier tastemakers. We’re hosting celebs, media giants like Real 92.3, WorldStar, and major industry blogs. Expect 100–150 VIPs ready to eat, post, and talk about what’s on their plate. If your food’s fire, this is your spotlight.
US$1500
ContactVendor booth
We’re opening the gates for local businesses to lock in vendor booths at one of the biggest events in Southern California. With an expected crowd of 8,000+ and 5 hours of prime sell time, this is your chance to move product, build your brand, and connect with thousands. Some restrictions apply — hit us for details and secure your spot before it’s gone.
US$3000
ContactLogo on Step and Repeat banners
This is your chance to be in every shot — from fan selfies to artist press flicks. We’re placing two step-and-repeat banners: one in the main arena concourse where fans will be snapping nonstop, and another backstage for media interviews and artist photos. That’s major exposure. With outlets like WorldStar (50M+ reach) and Real 92.3 LA — SoCal’s biggest radio station — on site, the impressions your brand will get are limitless. Don’t miss this.
US$2500
ContactAll Access Passes for Networking
Ever wanted to tap in with major brands, top-tier influencers, and artists — all in one place? This is your shot. With this activation, you’ll receive 4 all-access passes that let you move freely backstage, network with the power players, and connect with anyone in the room. No velvet ropes. No limits. Just opportunity.
US$7500
ContactVIP Suite
This is your chance to host your top clients or reward your team with the most exclusive seat in the house. Positioned between the lower and upper bowl, our private suite puts you right in the center of the action — and this activation includes 20 suite tickets. Whether you’re sealing a deal or celebrating your crew, this is the ultimate VIP experience at the hottest show in Southern California. Limited availability — make your move before it’s gone.
US$2500
ContactArtist Gift bags
Ever wanted to get your product directly in the hands of hip-hop’s top talent? Here’s your chance. This activation lets you create a custom gift bag filled with your brand’s products — placed inside the green rooms of every artist performing. It’s an instant way to align with the most influential culture in music and put your name where the industry moves.
Our Sponsors
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Cabana Life Concerts is a culture-first live event brand delivering high-energy hip-hop shows with style, substance, and sold-out crowds. From the stage to the streets, we create moments that move the culture — recently backed by Real 92.3 and featured on platforms like WorldStar.
We don’t just produce concerts — we build movements. Sponsoring with us means aligning your brand with the energy, the influence, and the audience that drives what’s next.