Wembley Mela 2026,

About the event

Wembley Mela is a vibrant, family-friendly celebration of South Asian culture that brings together people from all backgrounds for a day of live entertainment, food, culture, and community.

The event features:

• Why should you sponsor?

  Supporting Wembley Mela provides sponsors with a unique opportunity to connect directly with a diverse, engaged and family-oriented audience while demonstrating a genuine commitment to community investment and inclusion.

  Now in its fourth year, Wembley Mela has experienced consistent year-on-year growth, attracting approximately 16,000 attendees in 2025. The event is recognised as one of Brent's flagship cultural festivals, bringing together residents and visitors from across London to celebrate South Asian culture, music, food and the borough's rich diversity.

  Sponsors benefit from:

  • Extensive brand exposure through event marketing, social media, digital campaigns, press coverage and on-site branding.

  • Direct engagement with thousands of attendees through exhibition space, product sampling and interactive activations.

  • Meaningful Corporate Social Responsibility (CSR) opportunities by supporting a free community event that promotes inclusion, culture and community cohesion.

  • Access to a broad demographic, including families, young professionals, local businesses and community leaders from across London.

  • Opportunities to build long-term relationships with local communities, customers and stakeholders in one of the UK's most diverse boroughs.

  Previous sponsors and partners have included organisations from the property, construction, transport, hospitality and public sectors, reflecting the event's strong reputation and growing influence.

  By partnering with Wembley Mela, sponsors are investing in more than an event—they are supporting a celebration of culture, diversity and community that creates lasting social impact while achieving valuable brand visibility and engagement.

  
  Ajmal Akram

  Wembley Mela is organised by One Brent CIC, a not-for-profit Community Interest Company dedicated to bringing communities together through culture, arts and community engagement.

  Established to celebrate the rich diversity of Brent, One Brent CIC delivers projects that promote inclusion, community cohesion and opportunities for local residents, businesses and organisations. Its flagship event, Wembley Mela, has quickly become one of the borough's leading multicultural festivals, welcoming thousands of visitors each year. Attendance has grown from approximately 12,000 visitors in 2023, to 15,000 in 2024, and over 16,000 in 2025.

  One Brent CIC works collaboratively with local authorities, community groups, artists, volunteers and corporate partners to deliver a safe, inclusive and accessible event for people of all ages and backgrounds. The organisation is committed to supporting local talent, celebrating South Asian culture alongside Brent's wider diversity, and creating opportunities for businesses, charities and public sector organisations to engage directly with the community.

  Through Wembley Mela, One Brent CIC aims to strengthen community connections, celebrate cultural heritage and deliver lasting social and economic benefits for the London Borough of Brent and beyond.

  Contact the Organizer Contact the Organizer

  More Info

  • https://www.instagram.com/wembleymela/
  • https://www.tiktok.com/@wembleymela
  • http://www.onebrent.co.uk
  • http://www.wembleymela.uk
• 
  

  5001-10000 attendees expected

  
  

  50% Male Attendees

  
  

  50% Female Attendees