Utah Arts Festival 2024,

About the event

The mission of the Utah Arts Festival is to promote the arts and enhance the quality of life in Utah through the production of an annual outdoor, multi-disciplinary event in downtown Salt Lake City. We strive to maintain the highest artistic quality in our production and programming, represent excellence among a range of artistic mediums, and promote an appreciation for fine art while encouraging innovation in the field, and supporting non-traditional, contemporary works.

As a 501(c)(3) nonprofit organization, the Utah Arts Festival Foundation is funded by grants, private donations, and program revenue.

Why should you sponsor?

Sponsoring the Utah Arts Festival offers corporations a unique opportunity to align their brand with a highly respected and impactful cultural event. The festival's significance, reach, and positive impact on the community make it an attractive sponsorship option for various reasons:

1. Community Engagement and Visibility: The Utah Arts Festival draws a diverse and engaged audience from across the region. Sponsoring the festival allows corporations to directly connect with a broad demographic of attendees, showcasing their commitment to the local community and fostering positive brand associations.

2. Cultural Enrichment: Supporting the arts aligns with corporate social responsibility initiatives focused on cultural enrichment and education. Sponsoring the Utah Arts Festival demonstrates a commitment to promoting artistic expression, creativity, and cultural diversity.

3. Brand Exposure: The festival attracts significant media coverage, including local news outlets and social media, as well as around 60,000 in person patrons. Sponsoring the event provides corporations with extensive brand exposure and the opportunity to reach a wider audience, both during the event and through pre- and post-event promotions.

4. Networking and Relationship Building: Sponsorship offers corporations the chance to engage with other sponsors, local influencers, hundreds of artists/performers, and around 60,000 attendees. This networking environment can lead to valuable partnerships, collaborations, and business opportunities.

5. Positive Brand Image: Associating with a reputable and well-established event like the Utah Arts Festival can enhance a corporation's brand image. It demonstrates a commitment to culture, creativity, and the well-being of the local community.

6. Employee Engagement: Sponsorship can boost employee morale by involving them in a meaningful community initiative. Corporations often offer employees opportunities to volunteer or attend the event, fostering a sense of pride in their company's involvement.

7. Targeted Marketing: Sponsoring the Utah Arts Festival allows corporations to reach a specific target audience. For instance, if the corporation's products or services resonate with arts enthusiasts, this sponsorship provides a platform to connect directly with that demographic.

8. Innovation and Creativity: The Utah Arts Festival celebrates innovation and creativity across various artistic mediums. Sponsoring the event aligns with corporations that value innovation in their industry and seek to support creative endeavors.

9. Experiential Marketing: Sponsorship offers corporations the opportunity to create immersive brand experiences within the festival environment. Interactive exhibits, product showcases, or engaging activities can leave a lasting impression on attendees.

10. Community Impact: The Utah Arts Festival contributes to the local economy by attracting visitors, generating revenue for businesses, and creating job opportunities. Sponsoring the event directly supports the economic growth and vibrancy of the community.

Molly Bitton

Molly Bitton is the Development Director for the Utah Arts Festival. She has extensive experience in all aspects of event production, from creation to planning to funding to producing. She will help make sure this is the right fit for your sponsorship dollars based on your goals and needs.

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