Unwind the Grind,

About the event

Unwind the Grind is an after hour affair, based in Dubai where young folks chill out in an interactive and inspiring place to discuss what they love to talk about most – their work! The show features music gigs, drama, stand-up comedy, career confessions, live mentoring, pop quiz, fireside chat with success stories and networking with like-minded millennials.

Why should you sponsor?

• 75% of Middle East population is less than 30 years of age
• Millennials make up 50% of the organizations today and will take over to 75% by 2030
• Millennials view work as a key part of life, not a separate activity that needs to be “balanced” by it. For that reason, they place a strong emphasis on finding work that’s personally fulfilling. 
• We, at Unwind the Grind do just that. We help millennials in their quest of finding the fire within them. Clarifying their unique, value adding contribution gives them the deeper why they are after and offers them both direction and purpose.
• Millennials in the Middle East have high purchasing power, resources, exposure and are highly brand conscious. However, they relate and connect with brands and companies that are associated with programs, causes, events that they believe in.
• Unwind the Grind is one such event that gained a lot of traction and positive response because of its novel and unique idea, it's authentic vibe and excellent execution. It gave the opportunity for millennials to connect wiht like-minded fellows, unwind, relax, share their ideas and thoughts and leave feeling inspired.

• Sponsoring the event will give companies an opportunity to expose their brands, message to the creme la creme of Dubai millennials. Not only will we have 200+ millennials present at the event, but we will also reach out to atleast 10,000+ millennials via online/social media marketing and PR.

• Companies who are present at the event can use this as an excellent opportunity to recruit top quality talent across various industries.

Samia Hasan

Samia Hasan is the founder of Direction Dose – crafting millennial experiences through events, career and startup coaching, writing, training and speaking. She’s a certified Strengths Strategy coach, NLP Practitioner and IPCC from the International Coaching Federation (ICF). After completing her MBA in Marketing, she started her career with Procter & Gamble, world leading FMCG organization.  She worked her way up as a Senior Regional Brand Manager, growing some of P&G’s billion dollar brands for 9+ years. Throughout this time, she experienced tremendous learning and growth, managed a huge business with multiple geographies and teams, until she discovered ‘people development’ as her true calling. At Direction Dose, Samia helps young professionals see who they are and achieve what they are capable of. As a career coach, she helps them find their passion and calling, discover and leverage their strengths, enabling them to excel in their careers. As a startup coach, she enables entrepreneurs outline a clear business strategy and craft their unique brand stories, carving out a business they’d be proud of. Having lived in UAE for more than 20 years during different stages of her life, she witnessed the country’s remarkable growth and the limitless possibilities it offers.

 

Samia has recently launched a millennial network event series Unwind the Grind which is an after hour affair where young folks chill out in an interactive and inspiring place to discuss what they love to talk about most – their work! The show features music gigs, drama, stand-up comedy, career confessions, live mentoring, fireside chat with success stories and networking with like-minded millennials.  As a budding thought leader, Samia writes about career and startup topics pertaining millennials as a regular contributor at Huffington Post and Entrepreneur ME. 

 

• Linked in Profile https://www.linkedin.com/in/samia-hasan-5372922/

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