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Sat, May 20 2017

UnitedPunjabi Mela 2017,

Bull Run Regional Park, Centreville, Virginia, United States Bull Run Regional Park, Centreville, Virginia, United States

  • About the event

     The spirit of the festival has transcended beyond the Indian community to DC Metro residents at large. The festival attracts participants across a wide spectrum of audience members comprised of people aged 5 to 80, men, women, and children; singles, couples, and families. The MELA (festival) is an outdoor event showcasing celebrity entertainment, food, merchandise, activities, and numerous community organizations. This year’s celebration will consist of many exciting events culminating with regional performances by visiting artists from various States, India, and other countries. Each year the MELA celebration is an amazing experience for the attendees as well as for those who assist in making it happen. 

    Why should you sponsor?

     Estimated Attendance 15,000 people    Target Audience: Local Indian/South Asian Community   Gender: 41% Female, 69% Male   Marital Status: 65.2% Married, 34.8% Single/Other   Income Group: The Mean Indian American household income is about $115,000 per year   Family: 92% of Indian American families are two-parent households   Purchasing Power: 82% of Indian Americans own their own home, 45% own 2 or more cars   Education: 78% of Indian immigrants have a bachelor’s degree or higher   Profession: 87% of Indian Americans are employed in professional positions   Multilingual: More than 92% of Indian Americans speak an additional language other than English   Business in DC Metro: Indian Americans own/manage significant businesses in DC Metro 
     
     


    Garry Dhaliwal

    Vaisakhi Mela (festival) sponsorship committee invites you to become a partner in celebrating the annual festival (Vaisakhi Mela) on Ssturday May 20st, 2017 at the Bull Run Park in Centreville, VA. Vaisakhi is an annual festival (Mela) celebrated throughout India for hundreds of years highlighting cultural and historic events. The spirit of the festival has transcended beyond the Indian community to DC Metro residents at large. The festival attracts participants across a wide spectrum of audience members comprised of people aged 5 to 80, men, women, and children; singles, couples, and families. The MELA (festival) is an outdoor event showcasing celebrity entertainment, food, merchandise, activities, and numerous community organizations. This year’s celebration will consist of many exciting events culminating with regional performances by visiting artists from various States, India, and other countries. Each year the MELA celebration is an amazing experience for the attendees as well as for those who assist in making it happen. 

     

    MEDIA OUTREACH  We have launched our marketing campaign starting with social media presence. Our advertising plans (to name a few) include banners, posters, community billboards/calendars, e-mail blasts, distributions of flyers (50,000 pieces) and partnering with local media (TV and radio stations) & community conscious organizations, such as yours.  PROMOTE YOUR BUSINESS  The festival celebration provides an opportunity for you to reinforce your brand in the growing South Asian community. Your participation builds brand awareness; your engagement builds civic allegiance to your business; and your support proves that your business cares about its community. Become a sponsor today to enjoy the benefits of our fully integrated sponsorship packages. Receive guaranteed visibility in print advertising as well as a presence at the Festival site. Mela Sponsorships are priced to encourage participation by businesses of all sizes. United Punjabi look forward to working with you as a sponsor of the 2017 Vaisakhi Celebration. We look forward to answering any of the questions you may have regarding potential sponsorship opportunities. 

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected


    50% Male Attendees


    50% Female Attendees

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