The ShopUp,

About the event

Babyccino Kids is one of the hottest yummy mummy websites, full of fun information in a stylish, lifestyle magazine, along with an independent brand shopping portal.  Bringing the online shopping experience to life, The ShopUp will show off a selection of independent boutiques.  This year's ShopUp event will be the 5th annual live shopping event in Chelsea, after successful events in London, NY and LA.  Filling a historical building with charming shops and interesting brands, this is one-stop-Christmas shopping at its best.

Over 50 independent boutiques will be present, along with fun for the whole family: face painting, live music, crafts, yummy snacks and, of course, a visit from Father Christmas.  A day out that the entire family can enjoy.

More on Babyccino Kids:

Babyccino Kids is the brainchild of three friends scattered across Europe (London, Paris, and Amsterdam). Babyccino Kids blog launched in 2007, back when blogging was a new concept in Europe. In 2011, after noticing an increase in independent brands and boutiques in the children’s market, Babyccino Kids launched a shopping portal. Babyccino Kids takes the guesswork out of internet shopping by narrowing down the best children’s boutiques from around the world and sorting them into categories. The easy-to-use shopping tool makes shopping online both easy and enjoyable. The site remains fresh and appealing by offering rotating features such as: ‘pick of the day’, weekly top ten selections, enticing promotional offers and interesting giveaways. Since launching, Babyccino Kids has become a dominant player in the blogging world as well as a tastemaker and trendsetter in the world of family lifestyle.

More on The ShopUp:

The ShopUp brings the online Babyccino Kids curated shopping portal to life. Imagine one room filled with the best independent children’s boutiques: a place where you can step from one charming shop to another picking up unique toys and gifts, stylish clothes & accessories, home decorations and everything in-between. In addition to amazing one-of-a-kind shopping, there are sweet activities to keep your little ones entertained, drinks & nibbles to recharge your shopping batteries, discounts and prizes to wine, and lots of fun and inspiration. Babyccino Kids has hosted 4 ShopUps in London, 1 in New York, 2 in LA, and is in the planning phase for a second NY ShopUp in September and fifth ShopUp in London in December 2017.

Why should you sponsor?

The ShopUp is looking to partner with brands relevant to our community of affluent, thoughtful shoppers and sophisticated families.  Sponsorship opportunities include on-site activities at the New York, Los Angeles and London ShopUps such as a dedicated booth, product tastings or handouts and giveaways. The ShopUp events team will work with your brand to highlight your company at the events in a meaningful and memorable way. In addition to event  activations, other sponsorship opportunities include blog posts &  social media mentions.

Get your brand recognized by a community of families and influencers who are searching for interesting new products and services.

Rebecca Magniant

After planning two successful ShopUp events, I am eager to get started on the third event, this December.  I am an American who has lived in Paris and now calls London home- the Babyccino founders are friends and we share a passion for curating lovely shopping fairs, full of fun and magic, the perfect place to show off your brand to yummy mummies like ourselves.

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