The Results Oriented Web Roadshow,

About the event

Websites are easy, results are hard. Building a truly effective online presence requires you to bring together a lot of moving parts.  You have to be an expert in; digital strategy, content architecture, design and UX, mobile, development & integration, performance, content strategies, SEO, social media, conversion optimization and customer management – and that is just getting started.

No wonder so many organizations have holes in their digital efforts. Wouldn’t it be great if there was just a blueprint you could follow for success?

Now there is. We will do one better, a complete program from strategy to implementation and tools for building more effective website. In less than 24 hours, anyone can be building smarter, more effective websites. And it’s free. We call it the Results Oriented Web framework or ROW for short.

To deliver the most impact in the shortest amount of time, we are doing live half day events across the country backed by on-demand online training and tools.

Live Seminar

We start with a fast paced tour of essential techniques proven to unleash your web efforts. From the strategic to tactical, everyone should leave with actionable new ideas for making their website more impactful.

We will cover a lot of topics in the first session, the goal of the second is to make them more tangible. Using a real website, we step through the user experience for several key customer journeys that highly effective websites deliver.

For the final session, we’ll get a little interactive fun. Using audience submitted websites, we will do several website valuations. Sites will be analyzed by experts to determine their value and provide insights to improve results.

On-Demand Workshop

To help you truly implement the essential strategies, we offer an online training course. At your own pace you can learn how to build on the strategies from the live seminar to implement a better online presence.

The course walks you through a complete system for building results oriented websites and doing digital marketing the right way. We will move beyond mere strategy to provide a comprehensive framework of tactics and tools.

The course unveils scores of techniques, tips and tricks for delivering unparalleled online user experiences and business impact. Like so many endeavors, knowledge is not enough, you also need a superior set of tools.

We have put together the ultimate tool set for you also. We have built an all-in-one content management and marketing system based on open source technology. We are offering attendees a free instance of the Profession version of the Open Enterprise platform to help you learn and build your results oriented website faster and better.

Workshop outline:

• Session 1: Get Strategic: How leaders are growing their business on the modern web
• Session 2: Manage Right: Building state-of-the-art websites that look great on all devices
• Session 3: Attract the Masses: Content, SEO, and social media that drives traffic and engagement
• Session 4: Convert More: Driving sales by optimizing lead conversion and customer retention
• Session 5: Engage Best: Build trust and brand by delivering the right content and user experience.
• Session 6: Work Smarter: Measuring and maximizing results with intelligent analytics

Why should you sponsor?

Content marketing has a lot of moving parts. What people are desperate for is both a toolset and education to implement it all the right way. We are finishing up v4 of Open Enterprise, which gives people an extensive toolset for doing inbound and content marketing. To help them actually use all the tools in our CMS distribution, we have developed a content marketing in a day training program. We will walk through our deep integration with MailChimp and how to use it as a lead nurturing campaign program for inbound marketing leads all the while using Drupal.

The course will be focused on using Drupal for content marketing & strategies. It is setup to be a complete course for anyone wanting to learn content marketing, whether you know anything about Drupal or not.

So we are planning an ambitious roadshow. Stage 1 is a three-month tour, starting in mid-August, of half day seminars covering over 20 cities. We are planning on wrapping a 38’ class A RV to look like a mock presidential campaign bus and driving it through the midwest, down the east coast, and back through the south. Stage 2 would be a west coast tour starting in early 2017.

We are looking for sponsors to help cover some of the travel, venue, and advertising expenses. We are looking for one primary sponsor complemented by multiple secondary ones.

Help us help deliver content strategies for a better digital experience for America. 

Tom McCracken

Tom McCracken is a leading expert in Results Oriented Websites. He has one of the industry's deepest and most diverse backgrounds, ranging across web development, UX, marketing, content strategies and project management. Over the past 20 years, Tom has consulted on over 200 digital projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, NEC, Nationwide Insurance, Simon & Schuster, and Tektronics, along with numerous small and mid-sized organizations.

His passion is helping organizations move beyond their static brochure websites into results oriented web presences that drive true, lasting business value.

• Built first website in 1996

• Founded LevelTen Interactive in 1999 to create results oriented websites

• Has been programming for 30+ years in 20+ languages

• Authored dozens of open source projects, modules and plugins, primarily focused on content strategy, marketing and UX 

• Created an Ad Age Top 100 blog with more than a million visitors

• Certified Scrum Product Owner

• Presented at 100+ seminars & conferences on a wide range digital topics

• Professionally trained hundreds of developers, marketers and content strategist

• Chaired multiple user & meetup groups including, Dallas Drupal User Group, Results Oriented Web Meetup, and Dallas Search Engine Marketing Association.

• Engineering degree from Johns Hopkins University

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