The Reset,

About the event

One day.
A complete rebuild.
Part conference, part experience, part transformation. The Reset is more than a lineup of talks — it's a 
day women move through, where main-stage moments and hands-on experiences are woven from morning to evening, designed to make the invisible visible and send each woman home with a system that's actually hers.

Why should you sponsor?

The Reset is an intentionally intimate, high-intent room — a day where a partner earns a real moment with exactly the women they most want to reach.

These are the women who run their households and make the majority of the decisions inside them: what gets bought, booked, and brought home. At The Reset, they aren’t scrolling past a brand — they’re present, open, and paying attention, in a setting they already trust.

That trust is the whole opportunity. A partner here becomes part of a day women remember, woven into the experience through moments like the Leisure Lounge, the Prompt Bar, and the welcome gift. The goodwill a brand earns by showing up for women in a day that genuinely lightens their load is the kind that lasts long after the event ends.

And it does last. The Reset becomes content — the photos, the stories, the women telling their friends — carrying a partner’s presence well beyond the room, with the lasting credit of having been there at the very start of a brand women are falling for.

Brenda Castillon

I’m Brenda, the founder of Leisure Intelligence — a brand built to help women carry less of the invisible mental load they hold for their families.

 

This isn’t a topic I researched; it’s one I live. I’m a working mom who knows the 2 a.m. running list firsthand, and I started Leisure Intelligence to build the relief I wished existed. That lived experience is why the women in our community trust us — we speak to their real lives, not at them.

 

I also build for a living. I’ve spent years creating polished, high-stakes work for leaders, and I bring that same care to everything here: the brand, our app Sunday (launching this July), our weekly newsletter, and The Reset itself. Nothing leaves my hands half-finished.

 

And that's exactly why a sponsor can trust me with their brand. The trust women place in Leisure Intelligence is something I protect carefully — which means I'm just as careful about who I welcome into the room. A partner here is in good hands: thoughtfully placed, genuinely championed, and treated as part of a day we've poured everything into.

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