The Hungry Fan's Game Day Cookbook Launch (Time Inc.),

About the event

August 23, 2016 marks the release date of Daina’s first cookbook, The Hungry Fan’s Game Day Cookbook, published by Time Inc.’s Oxmoor House. The cookbook includes 165 of Daina’s fangating™ recipes, including forty that she collected from professional athletes and Olympians, including LeBron James, Boomer Esiason, Michael Jordan and Andre Agassi. We’re throwing a launch event in celebration of the book’s release.

Important Event Logistics:

Date: August 21, 2016

Place: Pennsylvania 6 Restaurant and Bar in New York City

Time: 2:30 - 5:30 p.m. ET

Backdrop: We will be airing the Men’s Basketball gold medal match at the Rio Summer Olympic Games during the event

Event Hosts: Charles Smith (retired NBA athlete), John Salmons (retired NBA athlete), and Sheri Riley (President, GLUE, Inc.)

Helpful American Fangating™ Statistics:

• Tailgating is an American pastime enjoyed by 240 million Americans annually (approximately 80% of the US population), specifically around football (professional and collegiate), baseball and NASCAR.

• 61% of Americans tailgate 5 times or more a year; 41% tailgate 8 times or more annually

• Americans spend approx $35B annually on food and drink products used for tailgating

• 35% of all tailgaters never leave the parking lot to attend the game

• 70% of football fans in the US would rather get together with friends at home to enjoy the game than actually go to the game (homegating)

• 25% percent of sports fans (polled in a particular survey) said they homegate at least four times per season

Why should you sponsor?

Daina is looking for sponsors who would benefit from:

• Being connected to the fangating™ industry (including food and beverage, products and services) and its associated audience

• Presenting their brands to/socializing with a collection of guests that will include Olympians, current and retired professional athletes, celebrities (TV/theater), CEOs, magazine editors, food bloggers, C-suite execs, restauranteurs, publishing execs, celebrity chefs, TV network people, agents (sports/TV/film/literary), lawyers, and finance people from Wall Street/NYSE, etc.

Daina Falk

Daina Falk is the founder of Hungry Fan®, fangating™ expert, celebrity chef, speaker, author and daughter of the legendary sports agent, David Falk.

Hungry Fan® curates the sports fans’ game day experience, including food and drink ideas and recipes, sports and team traditions and superstitions, hometown culture, stadium menus, sports bar recommendations and fangating™ product selections and tips. Fangating™ is Falk’s catch-all name for all things tailgating and homegating.

Daina regularly reaches an audience of nearly 125,000 loyal sports fans on social media, with a voluminous number engaging and participating regularly.

You can often see Daina doing celebrity chef game day cooking demos on various television programs such as Late Night with Seth Meyers and The Today Show. You can also find her producing and hosting cultural segments at major sporting events such as the Olympics and the Super Bowl for national television networks.

Daina’s first cookbook, The Hungry Fan’s Game Day Cookbook, hits bookshelves in late August 2016. Published by Time Inc., the game day cookbook features her own “fangating” recipes and those she’s collected from Olympians and professional athletes such as Michael Jordan, LeBron James, Andre Agassi, Boomer Esiason and Robert Griffin III. 

 

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