The Glow Up,

About the event

The Glow Up is an intimate, soul-stirring evening dedicated to mental health awareness, healing, and community connection. Produced in partnership with Sofar Sounds — the global brand behind secret concerts in over 400 cities worldwide — this one-of-a-kind experience brings together live music, spoken word, improv comedy, and honest conversation in the heart of Downtown Norfolk.

Guests will enjoy an acoustic performance by featured artist Tyler Donavan, improv by Lemon Pepper & Sazón, spoken word from David Simmons, and a powerful guest talk by Tesia Shirlynn Heard-White, owner of Black Couch Therapy LLC. The night also features a Local Vendor Night Market, raffles, reserved seating, and an exclusive art token with every ticket.

Proceeds from The Glow Up support mental health awareness and resources within the Hampton Roads community — with a special focus on making therapy, healing, and mental wellness more accessible to underserved populations.

Why should you sponsor?

The Glow Up isn't just an event — it's a movement. Sponsoring this experience means aligning your brand with three of the most powerful conversations happening in our community right now: mental health, healing, and Black wellness.

Here's what makes this opportunity different:

1. You're not buying a logo placement — you're buying a story. Your brand becomes part of an evening people will talk about for months. Attendees don't just see sponsors at The Glow Up — they associate them with a night that changed how they feel.

2. Purpose-driven audiences spend with purpose-driven brands. Our guests are young professionals, creatives, and entrepreneurs in the 757 who actively support businesses that reflect their values. Studies consistently show this demographic spends more with brands tied to mental health, community, and social impact.

3. You're backed by a global name. Sofar Sounds operates in over 400 cities worldwide and brings a built-in audience, credibility, and national social reach. Your sponsorship lives on the Sofar Sounds event page, email campaigns, and recap content — visibility that extends far beyond event night.

4. You get meaningful face-time, not just visibility. Unlike large festivals where sponsors get lost in the noise, The Glow Up is intimate and intentional. Every attendee will see, hear, and engage with your brand — whether through on-stage shoutouts, the vendor night market, gift bag placement, or direct conversation.

5. You're investing in something that matters locally. Mental health resources — especially for Black and underserved communities in Hampton Roads — are underfunded and underrepresented. Your sponsorship directly supports making healing more accessible right here in the 757.

6. Your ROI goes beyond the room. Expect brand exposure through pre-event social media promotion, event-night activations, post-event recap reels, press coverage, and word-of-mouth from an audience that tells everyone where they've been.

The Bottom Line: Sponsoring The Glow Up puts your brand at the center of a night of healing, connection, and community — and on the right side of a conversation your customers already care about. This is more than marketing. It's meaning.

Brittany Wyatt

My name is Brittany Wyatt, and I'm a Hampton Roads–based events professional, Sofar Sounds host, and community builder with a passion for creating experiences that bring people together.

By day, I work at Encore Professional Events, where I help bring meaningful, well-produced experiences to life for clients across the region. My background in events has given me a deep understanding of what makes a gathering truly memorable — the details, the energy, and the intentionality behind every moment.

Beyond my day-to-day, I'm committed to using my platform to spotlight mental health, community wellness, and underrepresented voices in the 757. The Glow Up was born from that mission — a desire to blend my love for live music, storytelling, and real conversation into an evening that heals as much as it entertains.

As a Sofar Sounds host, I curate intimate, unforgettable concert experiences that connect artists with audiences in meaningful ways. Partnering the global Sofar Sounds brand with a local mental health focus allows me to bring something truly unique to our community — and I'm proud to lead it.

I believe in the power of community, the importance of mental wellness, and the magic that happens when people gather with intention. That's what I'm building with The Glow Up — and I'd love for you to be a part of it.

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