THE CONCEPT
Align your brand with an experience-led, interactive event nuzzled in the go-to destination for trendy young Londoners.
In an age where young consumers switch to a different screen when overwhelmed with advertising, brands that are associated with a good time or making a new friend will live long in the memory of your consumers and feed into brand loyalty.
The FriendZone is fast becoming an unmissable Shoreditch night for those looking to indulge in some good ol’ fashion social interaction alongside their habitual social media tinges.
THE FRIENDZONE
“Cos friends aren’t just for Facebook”
…and The FriendZone was born!
Ditch those people from primary school gathering dust on your Facebook and make some new friends at The FriendZone!
The Concept is this - At the heart of trendy Shoreditch, surrounded by innovative pop ups and a DJ, The FriendZone team of minglers host an array of crowd games, tasks and ice breakers, fashioning the perfect setting for Social Skydiving – verb, the art of talking to strangers.
All this, topped off with give-aways, prizes and quirky social media features to bridge the end of your working week with a night on the town!
THE VENUE - BOXPARK
A living, fertile community of brands packed with talent, innovation and attitude!
The world’s first pop-up mall takes centre stage at the heart of Shoreditch and stays true to all things East London.
Opened in 2011 and constructed from shipping containers, it places local and global brands side-by-side, creating a unique shopping, dining and entertainment destination.
The upper deck is the is the ideal location boasting an impressive view of the city, outdoor and sheltered area options and a relaxed, walk-through style space for passers by to stumble across all the fun.
SOCIAL REACH
Collectively Magnum Opus Events and BoxPark have an impressive social reach:
Facebook - 66,000
Twitter - 29,000
Instagram - 10,000
Email - 60,000
SMS - 10,000
Total: 175,000
PRESS COVERAGE
The FriendZone has already
received a great deal of media interest, including selective inclusion from the following publications and apps.
Time Out London Magazine
2.5 million young, urban and affluent individuals every week
YPlan app
Installed on more than 10% of iphones in London
The London Evening Standard
292,000 print and online readers weekly
Made in Shoreditch
130,000 combined Facebook and Twitter followers
LOCATION FACTS
Shoreditch High Street Station is located directly behind BoxPark which is in the top 10% of busiest stations
2,322,183 21-35 year olds populate London, making it the youngest city in the UK
BoxPark has an annual footfall in excess of 1,750,000
84% of Londoners think that the city's cultural scene is important in ensuring a high quality of life
BoxPark has a 4.5 star rating on tripadvisor and is ranked as a top 20 shopping destination for London
EVENT DETAILS
Event name: The FriendZone
Regularity: Varies between bi-weekly and monthly
Day/time: Thursday/Friday 6 -10pm (Subject to change)
Address: BOXPARK, Bethnal Green Road, London, E1 6GY
Registered attendees per event: 200-500
Cost: FREE to all attendees to maximise audience
The FriendZone is the perfect event to fully engage a desirable audience with your brand rather than be a feature alongside an event. We can create bespoke features of our events to fully immerse our audience with your brand values.
5 available packages from £100 to £45000
https://www.sponsormyevent.com/the-friendzone-london
As the TITLE SPONSOR you will be the sole sponsor of this type for The FriendZone
This offer is to sponsor 6 events held at BOXPARK between February and October 2015
Below outlines some of the features that we can make available for our TITLE SPONSOR but flexible bespoke options are also available
All attendees can # anything you want (eg your brand name/ new product) when sharing pictures on their social media – this will also be displayed on large screens at The FriendZone
Brand logo included on print out pictures given to attendees to memorialise their experience
Brand products and logo highly featured at each event
Brand promotion to our social media reach (175,000)
Main inclusion of media wall
A selection of high quality photographs from all events with attendees and your brand
Brand sponsorship mentioned in all press releases and promotional material
20 tickets per event reserved for your invitees
1 available
This offer is to sponsor 6 events held at BOXPARK between February and October 2015
Brand logo included on print out pictures given to attendees to memorialise their experience at one event
Brand products and logo featured at each event
Brand promotion to our social media reach (175,000)
Inclusion of media wall
A selection of high quality photographs from all events
Brand sponsorship mentioned in all press releases and promotional material
15 tickets per event reserved for your invitees
6 available
This offer is to sponsor 1 event held at BOXPARK between February and October 2015
All attendees can # anything you want (eg your brand name/ new product) when sharing pictures on their social media – this will also be displayed on large screens at The FriendZone
Brand logo included on print out pictures given to attendees to memorialise their experience
Brand products and logo highly featured at event
Brand promotion to our social media reach
Inclusion of media wall
A selection of high quality photographs with attendees and your brand
10 tickets reserved for your invitees
Brand sponsorship mentioned in all press releases and promotional material
10 available
This offer is to sponsor 1 event held at BOXPARK between February and October 2015
Brand products and logo featured at event
Brand promotion to our social media reach
Inclusion of media wall
A selection of high quality photographs with attendees and your brand
5 tickets reserved for your invitees
10 available
This offer is to sponsor 1 event held at BOXPARK between February and October 2015
Brand products featured at event
A selection of high quality photographs with attendees and your brand
2 tickets reserved for your invitees
11 available