Fri, Jun 17 - Mon, Jun 20 2022

Summer Genesis & thinkLAX Events,

Hershey, Pennsylvania, United States Hershey, Pennsylvania, United States

  • About the event

    Our Mission

    Provide opportunities for girls players to have a safe, emotionally-safe environment to express themselves in.

    Improve tournament standards

    Advance the great game of lacrosse and provide events to every female athlete.  

    We keep our costs low so more can participate.  

    Why should you sponsor?

    Increase return on investment

    Though they usually require some financial commitment, sponsorships provide businesses with excellent exposure, which typically results in a great return on investment (ROI). Sponsorship roles are usually negotiable, meaning you can work out an agreement that gives your company the level of exposure you're hoping for. Before the event, you should determine what goals you're hoping to achieve. You can then choose an effective metric to measure your success and decide if that specific sponsorship is worth doing again.

    Build business relationships

    Sponsoring an event or trade show can help your company make connections with non-competing businesses, giving you opportunities for collaboration in the future. Aside from having a strategy for engaging new customers, you should also prepare a plan to introduce yourself and your company to other sponsors and professionals in attendance.

    Gain valuable insights

    You can learn a lot from sponsoring an event, including the:

    • Newest industry trends or business ideas
    • Unique selling proposition (USP) of other companies
    • Strategies other businesses use to attract new customers

    Expand its content strategy

    Sponsorships can provide a great source of new material for a company's content strategy. By promoting your involvement in an event or activity, you can drive traffic from the event and increase your engagement. A great way to do this is by creating content themes and hashtags. Additionally, you can connect with the host on social media and find new target audiences.

    Aside from the content your company creates, you can also benefit from the exposure you gain from the social content of attendees. Most attendees share blogs, videos, quotes and photos during event, potentially exposing your brand to a much larger audience.

    Foster a positive reputation

    Perhaps one of the biggest benefits of event sponsorship is that it can strengthen your company's image. People typically enjoy supporting brands that invest in their community and spread positive messages. By sponsoring an important cause, you can attract media attention, set your company apart from larger brands and inspire brand loyalty. Determine what your target audience cares about, and choose causes that align with these values in some way.

    Generate leads

    Brand loyalty is largely dependent on emotional connections. By sponsoring events, you can gain exposure to prospective customers and highlight the human side of your company. Additionally, when a representative of your company attends the events you sponsor, you can learn valuable information about your customers, develop a mailing list and promote your services or products.

    Event hosts can usually provide you with information about the attendees beforehand, such as the attendance rates. If you conduct research in advance, you can develop a strategy for creating as many leads as possible.

    Reach sales goals

    Aside from gathering leads, you can also generate immediate sales at a consumer event. Look for events that have high attendance rates and a limited amount of direct competitors. In some cases, you can ensure that you're the only vendor in your particular market category by paying an additional fee.

    Benefit from association

    You can often grow your company's positive reputation through branded event marketing. When a company sponsors events or organizations, people often assume that it is reputable and reliable. As a result, consumers have a higher likelihood of purchasing services or products associated with the brands sponsoring high-profile events.

    Boost brand visibility

    Sponsorships can increase brand recognition before, during and after the actual event by giving your company exposure to new audiences. This often happens through mentions in the press or social media and event advertising, like radio spots, signs and featured ads. You can take advantage of this exposure by offering attendees free branded materials through promotional giveaways.

    Engage niche markets

    By choosing events that attract your target audience, you can ensure that you're connecting with high-quality leads that are interested in your solutions or products.

    Showcase a service or product

    Events provide a great setting for launching feature updates or new products. You can increase your traffic by promoting launches and other incentives, like giveaways, on social media before the event.

    Gain a competitive advantage

    When you sponsor an event, you automatically gain an advantage over your absent direct competitors.

    Interact with prospects

    In-person interactions can help you develop a connection between your company and its target audience. Engage with prospective customers by providing demos or branded merchandise.

    Establish its authority

    As a sponsor, you can position your brand as a credible authority in its niche industry

    Michael Haight

    Michael Haight has managed and run events for the past 20 years.  Mike has organically grown all his events through great relationships and open communication.  Starting at about 200 teams in 2016 his events have exploded to over 1000 teams already registered for his events in 2022!

    Michael Haight has been a Varsity Head Coach for 20 years and has over 300 Victories and owns over 20 Club teams and 3 programs!

    Creator of multiple individual recruiting events - Mike shuttles in over 750 individual players to his combines.

    Contact the Organizer Contact the Organizer

  • 10000+ attendees expected

    20% Male Attendees

    80% Female Attendees

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Select a Package

9 available packages from US$500 to US$7500


5 Emails to over 40,000 member database, links to stores/merchandise.

9 available

In Kind
Food Sponsor

We are looking for Food Sponsors for our College Coach Recruiters. We average in excess of 300 Collegiate Women's Lacrosse Coaches at our Summer Genesis Event. Our College Coaches are always looking for Vendors for the Tailgates and Fundraising dinners. Do you want to get in front of our college coaches with your brand? Do you have a new product they could introduce to their players?

10 available


Become a Named Field Sponsor at our Events. We would call the field in your name! IE thinkLAX Field #1 - we would create signage and an inflatable tube with your logo/website printed on it. Online it would be seen nearly 250K times during and leading up to our events!

10 available

In Kind
Drink Sponsor

We are looking for a company to replenish our athletes, rehydrate them, offer a new product launch - thinkLAX is proud to host over 20,000 athletes per year and you can't get much more saturation than that! Have a photo wall, we will also advertise your company in our emails and our website!

10 available

Gold Package

Gold Sponsors provide $5,000 to the organization. Gold-level sponsorship offers the sponsoring company a high level of visibility. As a gold sponsor, your company will have your logo and a company description. In addition, Gold sponsors are prominently displayed on the home page of our website along with a banner displaying your logo at all events during your sponsored year.

10 available

Platinum Package

Platinum Sponsors provide $7,500 or more to the organization. Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company's website. In addition, Platinum sponsors are prominently displayed on the home page of our website along with a banner displaying your logo at all events during your sponsored year. Platinum sponsors can provide a booth, photo wall, display at all our events for one year that will have over 20,000 K athletes and over 60,000 K total participants.

10 available

In Kind

Want to help our players, coaches, spectators stay safe, we are looking for a sponsor to provide Sunscreen to our participants, college coaches, or both! It is a hot commodity at our events and we want to keep everyone safe!

10 available

In Kind

Women's Lacrosse College Coaches like to get gifts! Have something unique you would like to share? Would you like to put it in the hands of very influential Women Collegiate Coaches? Get in touch! Let's make this happen!

10 available

In Kind

Would you be interested in promoting your product throughout the year in countless schools around the country? Donate championship swag - T-Shirts, Sweatshirts, Backpacks, Medals - you Name it! Championship swag is what we are looking for!

10 available

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