About the event
EVENT: Rockin Robinson 2019 will be the second time that Orlando’s Milk District has thrown this epic street party to benefit The Milk District Non-Profit Main Street America Program. This spectacle features four stages of live music in addition to arts & crafts, games and local vendors.
DATE & LOCATION: February 23, 2019 along Robinson Street from Bumby Ave to Graham Ave and from 4 PM EST to Midnight EST. Street will be closed.MISSION: To raise funds for community improvement and support local businesses while building community.
Why should you sponsor?
DEMOGRAPHIC: Concentrated marketing and promotions campaign aimed at the 18-50 demographic. This family-friendly event will be open to all ages. Advertising will be multi-lateral and aimed at local residents, those who live in adjacent neighborhoods and music fans across the City of Orlando and Central Florida. The average age of neighborhood residents is 28.
Expected Event Attendance: 5,000
2018 Rockin' Robinson attendance of approximately 3,000
Social Media Reach: 16,000
Advertising Reach: 80,000
BACKGROUND: Rockin' Robinson 2018 exceeded all expectations, attracting over 3,000 concertgoers for a day of music, crafts, vendors and good times. The Milk District has worked with sponsors from various sectors and are committed to developing long-term relationships with sponsors interested in growing their brand among the younger demographic characteristic of the Milk District. Rockin' Robinson 2019 will be featured in Orlando Weekly, the Orlando Sentinel, local radio exposure, and various social media outlets, including Facebook, Instagram, Twitter and as well as hyper-local sources such as “Bungalower.”
BENEFITS: At whatever level chosen, Rockin' Robinson 2019 will be great exposure to a focused, paying audience that skews to a diverse 25-33 demographic. Our attendees are committed to supporting music and art festivals across the area. The physical space, with its continuous masonry wall allows for creative use of 3-D mapping, gobos and other ample signage opportunities for Event Sponsors in addition to traditional banner signage.
The Milk District Mission: to enhance and preserve the small business community while nurturing the arts, music, culture, ongoing development and the commercial interests of our creative District.
The Milk District exists to raise funds to enhance the interests of our diverse community. We provide the voice of our District in community affairs and act as the cultural hub for our community.
HISTORY & BACKGROUND
In 1977 the National Trust for Historic Preservation launched the Main Street America Project to study why downtown business districts were declining, identify the factors affecting the health, development of these areas and develop a comprehensive strategy to save historic commercial buildings. The project laid the groundwork for the Main Street approach to revitalization. What became clear over the years was the need for a strong public-private partnership, a dedicated community-based organization, a commitment to good design, quality promotional programs, and a coordinated, incremental process
Contact the Organizer
Contact the Organizer