Raps and Laughs,

About the event

Ik Amadi, who is a talented, up and comming actor/comedian in Los Angeles, CA throws his own shows for exposure and for fans to see his talent. For the last year, he has been building a show by the name of “Raps and Laughs” which features a mixture of 2 entertainment genres (music and comedy). 

Why should you sponsor?

So far we have thrown 10 shows. When we first started in March, the crowd size would range from 20-50 people. For our last couple shows, the crowd size has been 100 and 130 respectfully. Not only do we notice an increase, but the attendees are seeing the numbers grow with each event. As we continue to improve in marketing and follow up efforts, I am confident in our ability to pull an even larger crowd. Thus is why we are planning to move to a bigger venue, and throw bigger shows every month.

we recently received Instagram analytics that showed the primary following demographic for Ik Amadi to be 65% women, between the ages of 18-35. The show crowd reflects this data as well. At the last event, the room was split 60% African American women between 18-30 and 40% everything else. The features of the event (performers, drinks, food) and the price point, appeals to this group and brings them out on a more consistent basis. As we continue to build, I believe the crowd will increase, and balance out with more diversity, but mostly men between 18-30 once they see the demographic that’s currently coming to the shows.

Our marketing strategy has 3 parts. The first part is through the performers which usually hits 2000–5000 people. The Second part is through online and social media. Not only is it inexpensive, but it allows the ability to reach thousands of people in a short amount of time. Though not as reliable, this hits anywhere from 1000-100,000+ people. The third part, and most effective, is our person to person marketing, in which I have a contact list of over 600+ people in the Los Angeles, CA area. That personal touch adds an extra level of commitment, and we continue to add people after every show and venue in which Ik performs or visits.

What we offer to a sponsor is the ability to target this demographic, to push their brand. With our 3 part strategy, we expect at minimum 3000+ people to see the next event, and confidently anticipate 200+ people to attend the next show. Our plan is to grow by atleast 50 new people every event, and we can do that with some help from a sponsor.

For this sponsorship, we are asking for $1000 dollars in monetary contributions. The money is for the ability to pay for acts, quality equipment to capture the event, event services associated to a show, and marketing materials. We estimate that though our efforts, we are marketing directly to a minimum of about 3200+ people. These people are bombarded by our promotion, which could include a reference to a sponsor. we will also capture the show in both video and pictures, then post it online. That means, even after the event, those videos and pictures will still be visible and would still include the sponsor. This leads to residual sponsor promotion for every Raps and Laughs event in the future. If at a minimum you are reaching 3200 people for around $1000, that evens out to about 0.31 cents per person. That is a 0.03 cent difference from Facebook’s cost per click which currently is 0.28 cents according to an AdExpresso benchmark study. However, we’re only considering the minimum. At a maximum, over 100k may view this event. In essence, a sponsor would be receiving a greater benefit for their marketing budget with us, at the same low or lessor cost than other top platforms.

If you are interested and would like a meeting to discuss this in greater length, I can contact you and schedule a time to meet. In the meantime, please do not hesitate to contact me. Lets be honest, seeing is believing so if you would like to view for yourself the show, you can see pictures and videos of it online in Instagram. The tags to use are #rapsandlaughs, #rapsnlaughs, @seventy7north. You can find Ik as well on all social media with @goofyisme or online at www.Ikamadi.com. We look forward to working with you in the future.

Christopher Taitt

My name is Chris and I’m part of the marketing team for Ik Amadi. Our show is unique and has the potential to grow into something major. Once established, the goal is to take it on tour across the country.

So far we have thrown 10 shows. When we first started in March, the crowd size would range from 20-50 people. Now we are seeing crowds in the size of 130+ Not only do we notice an increase, but the attendees are seeing the numbers grow with each event. As we continue to improve our marketing and follow up efforts, I am confident in our ability to pull an even larger crowd. Thus is why we are planning to move to a bigger venue, and throw bigger shows every month.

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