PR Daily World,

About the event

Come to this conference to hear the very definition of PR challenged—and learn how social PR has transformed journalism, marketing and branding.

As the duties of PR pros grow, so does PR's need for re-worked skills. PR prowess starts with the tried and true, but you must embrace new trends and innovative tactics.

Learn to rise above the noise and succeed in PR measurement, PR branding, media relations, PR digital storytelling, writing and social media.

Let go of the past! Lock in emerging trends, tactics and tips with us at The Associated Press offices in NYC! We promise to keep you on your toes.

You'll learn to:

• Cut out jargon and avoid AP-style errors
• Write tight, compelling copy that gets to the heart of your stories
• Think like journalists to determine if your story is newsworthy
• Crowdsource to help you "feed the ravenous content beast"
• Tactically build long-lasting relations with influential content creators
• Supply the videos, photos, and infographics multimedia reporters want
• Do rapid-response PR: Tools to monitor news, change your media strategy fast, and report on its PR effect
• Promote and build brand trust with new PR data-mining models
• Organize your press materials to boost media relations opportunities
• Know why powerful SEO is critical in PR
• Deploy these SEO tips and tricks for seasoned professionals
• Steal from examples of SEO tactics that work in a PR campaign
• Craft influential social media campaigns
• Connect with social media influencers without making a pest of yourself
• Adapt these powerful new concepts to build your brand online
• Assert your brand's social presence with new tactics and strategies

Plus, an extra day of pre-conference workshops where you'll learn:

• 5 key elements to divide and conquer brand challenges 
• How to cold-bloodedly assess your brand strengths and weaknesses
• To develop strategies and tactics to transform your brand
• To measure your PR inputs, outputs, outtakes and outcomes
• How to know the level of measurement and data analysis your PR needs
• How to evaluate audience changes in awareness, attitudes and action
• How to communicate PR content and value to executives
• Developments and resources that'll forward your PR-marketing agenda
• To conceive and create content that moves your audiences to action
• How to find the emotional center of your stories
• To create PR content that informs, educates—and enthralls

Why should you sponsor?

We offer traditional and unique opportunities to connect with the corporate communicators and PR professionals at this event. 

You'll receive branding, endorsements and lead generation opportunities at our networking events. Some of our sponsorship opportunities include full contact details of attendees with opt-in registration. It's a great way to build your book of business.

Kristin Farmer

Contact me: *****@****.*** or 312-960-4405

Ragan and PR Daily are corporate communicators top resource for industry information and best practices. 

We attract thousands of attendees to our events each year. Coming to us from industries and organizations around the globe, our attendees are primarily Directors, and Managers of their departments. Many more are VP-level and above. 

Contact us today with questions about our attendees and how you can get involved as a Ragan or PR Daily sponsor to get new leads, be a thought leader and presenter, meet new customers and enjoy a look at the beautiful corporate campuses at some of our great event host partners like Coca-cola, Microsoft, Disney, Facebook, McDonalds, Salesforce and more!

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