About the event
Is an athletic event that consists of a running leg, followed by a cycling leg and then another running leg in a format bearing some resemblance to triathlons. The International Triathlon Union governs the sport internationally.
Why should you sponsor?
Brands that sponsor Duathlon event also receive the added benefit of associating with
a specific community. The loyalty to an area along with sponsoring an event that
promotes good health can leave a lasting impression on consumers. There is a strong
ability to connect with consumers through Duathlon sponsorships that many other
sports don’t offer. Athletes, fans, and consumer merge in many instances at the
Duathlon Event allowing for brands to reach a concentrated and specific section of the
market without wasting resources on marketing initiatives that may not reach the
Duathlon give sponsors the probability of brand equity increase. It’s a good cause with a
large reach that is a high-performance and casual sport all rolled into one event. It has
the ability to capture consumer attention, especially if a brand’s activation integrates
several physical marketing aspects during the race, as well as taking advantage of
digital tools to achieve maximum exposure.