Oasis'16,

The title sponsor of the fest receives maximum visibility and undiluted publicity be it through our pre-fest, on-fest or post-fest marketing avenues. Here are some of the privileges that a title sponsor of Oasis'16 will enjoy : TITLE OF THE FEST: •The fest shall be publicized as and BITS PILANI present OASIS ‘16 – of Gods and Men. The above publicity includes all mention of the festival online, in print media, on air (through the radio partners), and on college posters (which are displayed put up in over 300 colleges across the country.) •The Institute Main Gate will be an archway customized to mentioning “ and BITS Pilani present Oasis ‘16”. The same could also be incorporated on the main entrance to the institute area. •Maps will be designed and given to all the outstation participants. The Rotunda (the newly renovated area which is central and holds some of the biggest events) will be marked as zone, and this area will feature extensive branding. •Each outstation participant is given a kit during his stay at Oasis containing the Oasis ‘Passport’, rules booklet etc. A flyer/brochure will be included in each kit •All certificates, trophies and prizes given out during the fest will carry your logo. •One Giant Size backdrop, will be put up on two of the hostel walls overlooking the central activity zones. •The logos will appear on the ID Cards of all organizers and also on the badges given to all outstation students. •The three entrances to the central activity area [comprising of M-Lawns, Faculty Division 2 (FD2), FD3 and LTC] will all hold standees of . NAMING OF THE VENUE:  • shall be publicized as “’s ”. •The above publicity ensures that every event which takes place would be branding for and reaching out to its participants and audience alike. •The venue witness’ a footfall of 10000+ over the 96 hours of the fest. •All schedules and maps of the campus and Oasis will show the as “’s ”. •All passports distributed to the students and participants would carry the schedule and map of the entire fest, and hence ensure the outreach. These will be available for distribution at the Controls Booth and during registration well. • ’s logo (with link) will be displayed on the home page of the official website, which witnesses about 1000 views a day and is the forum for participants to register and participate in online events. • ’s logo will also be displayed on OASIS’ Facebook page which has an ever growing fan base. Online Facebook competitions can also be conducted.  •Posters will be put up across campus, highlighting the sponsors for the festival, of which shall be one. • will also find mention on the campus radio as a sponsor for the festival.  • as the presenting sponsor of Oasis ‘16 will feature as the wall paper on all of the 250 computers at the Computer Centre, BITS-Pilani from a week before Oasis till after the fest. BRANDING PRESENCE AT STUDENT ACCOMMODATION LOCATIONS: All participants of Oasis are housed in common rooms of the various hostels around campus, 12 in number for 1000+ participants. At each of these locations, an banner and standee shall be placed for strategic brand visibility. This will ensure direct reach to all outstation participants from various cities on campus. BANNERS AND STANDEES: A total of 25 banners (6’x3’) and standees (3’x6’) will be provided to (Creative for the banners and standees to be provided by )   AUDIO PUBLICITY: Audio publicity will be provided at all the hubs of registration, events, exhibitions etc. Announcements will be made highlighting as the Official Hospitality Partner of Oasis ‘16. INTRA CAMPUS PUBLICATIONS: All intra-campus publications (English & Hindi press, 3000+ issues daily) will promote for a thorough brand presence. The issues are also put up on display boards and hence reach out to everyone on campus as well as the local residents who visit the festival. There can be a special issue on ‘How to select a Good Hotel’ and other such topics.   SMS CAMPAIGN: (subject to availability of SMS partners) An extensive SMS campaign will be undertaken to promote , which will reach out to all participants on-campus. The messages can highlight the USPs of ’s products, and focus extensively on their suitability for students as well as their affordability.   AV ADVERTISEMENTS: Audio Visual advertisements will be screened on a 12’X12’ screen during the inauguration in the auditorium which will be attended by more than 2500 students. The advertisements can be so designed so as to send out the desired message to the student community on campus at the time. OASIS PASSPORT BRANDING: name and logo will present on the ‘Oasis Passport’ given to each and every outstation participant under the category of Hospitality Partner.   OASIS APP BRANDING: name and logo will be present on the Official Oasis ’16 App under the category of the HOSPITALITY PARTNER of Oasis ’16. POST OASIS: •Full page advertisement in the OASIS Souvenir for all participants and organizers. • ’s logo will be present in the Oasis ’16 Aftermovie. This aftermovie also goes viral online post Oasis.  •A special mention of ’s contribution on the official website, which will provide publicity for an entire year (till September 2016), through contests, blogs and forums online. •A detailed branding report will be sent to you, highlighting your effective brand presence during the festival.

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ASSOCIATE TITLE OF THE FEST: •The fest shall be publicized as BITS PILANI present OASIS ‘16 – of Gods and Men in association with . The above publicity includes all mention of the festival online, in print media, on air (through the radio partners), and on college posters (which are displayed put up in over 300 colleges across the country.) •Maps will be designed and given to all the outstation participants. The Rotunda (the newly renovated area which is central and holds some of the biggest events) will be marked as zone, and this area will feature extensive branding. •Each outstation participant is given a kit during his stay at Oasis containing the •Oasis ‘Passport’, rules booklet etc. A flyer/brochure will be included in each kit •All certificates, trophies and prizes given out during the fest will carry your logo. •One Giant Size backdrop, will be put up on two of the hostel walls overlooking the central activity zones. •The logos will appear on the ID Cards of all organizers and also on the badges given to all outstation students. •The three entrances to the central activity area [comprising of M-Lawns, Faculty Division 2 (FD2), FD3 and LTC] will all hold standees of . BRANDING PRESENCE AT STUDENT ACCOMODATION LOCATIONS: All participants of Oasis are housed in common rooms of the various hostels around campus, 12 in number for 1000+ participants. At each of these locations, an banner and standee shall be placed for strategic brand visibility. This will ensure direct reach to all outstation participants from various cities on campus. BANNERS AND STANDEES: A total of 15 banners (6’x3’) and standees (3’x6’) will be provided to (Creative for the banners and standees to be provided by )   AUDIO PUBLICITY: Audio publicity will be provided at all the hubs of registration, events, exhibitions etc. Announcements will be made highlighting as the Official Hospitality Partner of Oasis ‘16. INTRA CAMPUS PUBLICATIONS: All intra-campus publications (English & Hindi press, 3000+ issues daily) will promote for a thorough brand presence. The issues are also put up on display boards and hence reach out to everyone on campus as well as the local residents who visit the festival. There can be a special issue on ‘How to select a Good Hotel’ and other such topics.   SMS CAMPAIGN: (subject to availability of SMS partners) An extensive SMS campaign will be undertaken to promote , which will reach out to all participants on-campus. The messages can highlight the USPs of ’s products, and focus extensively on their suitability for students as well as their affordability.   AV ADVERTISEMENTS: Audio Visual advertisements will be screened on a 12’X12’ screen during the inauguration in the auditorium which will be attended by more than 2500 students. The advertisements can be so designed so as to send out the desired message to the student community on campus at the time. OASIS PASSPORT BRANDING: name and logo will present on the ‘Oasis Passport’ given to each and every outstation participant under the category of Hospitality Partner.   OASIS APP BRANDING: name and logo will be present on the Official Oasis ’16 App under the category of the HOSPITALITY PARTNER of Oasis ’16. POST OASIS •Half page advertisement in the OASIS Souvenir for all participants and organizers. • ’s logo will be present in the Oasis ’16 Aftermovie. This aftermovie also goes viral online post Oasis.  •A detailed branding report will be sent to you, highlighting your effective brand presence during the festival.

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AS GOLD SPONSORS, gets the opportunity to interact with students through multiple avenues such as kiosks, stalls, and events on campus. shall be promoted through and through as ‘GOLD SPONSOR’ for OASIS ‘16. LOUNGE: [to be setup by ] will be given a demarcated area to set up a lounge-cum activity zone on campus where it can conduct any promotional event that it wishes. This will tentatively be in the M-Lawns, the part of campus with the highest footfalls. • The lounge can include LCD Television set-ups and an MC to conduct other promotional events. Sufficient buzz will be created before and during the festival to ensure maximum activity in the lounge. • This Lounge can be used to extensively promote the newly launched products. This could be the basis of choosing the winners to meet the professional artists backstage. • Pamphlets, merchandise or any other publicity material, if provided, will be distributed during these events. • In particular, can have a certain discount code for Oasis ’16, where they can display and sell their products. This would attract a lot of students to the lounge. EXCLUSIVE SOCIAL MEDIA CAMPAIGN FOR : Oasis ’15 has a very active facebook page. On this page, a campaign called #XYZ (Name to be suggested by ) will be started. • All posts related to will have the above hashtag as well as #. • Moreover, specific posters and online contests will be designed with the theme of #XYZ. ’s name and logo will be prominently featured in all these posts. • There will be some events which will be designed such that the theme of #XYZ fits in accordance with them. will be mentioned in all the posters, online blogs and promotional material of these events. These posts will start 4 weeks before the start of Oasis, and during this time, through the above slogan and the multiple posts, the brand will sufficiently publicized and the target audience would have a very clear idea of the brand image of . PUBLICITY AVENUES: • A total of 8 banners (6’x3’) and standees (3’x6’) will be provided to (Creative for the banners and standees to be provided by .) • Standees will be strategically placed at the booth of the Department of Controlz and the Firewallz. These are the two places where every outstation participant registers for the festival. • LCD Televisions will play advertisements in select spots of campus.

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