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North American Professional Pickleball Tour

Edmonton, Alberta, Canada
Mon, Jan 01 - Wed, Dec 31 2025

Sponsorship Pitch

Edmonton, Alberta, Canada Edmonton, Alberta, Canada
#Sports & Fitness  #Other  #Game or Competition

About our event

NAPP has been created by pickleball players, for pickleball players. The intention of this series is to support professional level players from Canada, The US and Mexico.

We strive to provide them with fair compensation, competitive play and facilitated growth & development for the future of professional pickleball.

The NAPP will consist of as many as 24 signed, professional men and women players. Each will have the opportunity to choose their own teammate to form men’s, women’s and mixed doubles teams. Each player will play gender & mixed doubles with each division sharing equally in the prize purse.

We have signed letters of interest from a number of professional players who meet the prerequisite DUPR of 5.0+ for men and 4.5+ for women from all across North America.

As mentioned, we are committed to providing signed players with a compensation package that includes a signing bonus, travel stipends, player uniforms and healthy prize purses.

Signed players are expected to commit to 2 seasons of tournaments (6 to 8 events over 2 years) with no play restriction.

To raise the necessary capital to execute our vision for the North American Professional Pickleball Player Tour, we are offering tiered sponsorship opportunities, shareholder opportunities, ticket sales and an Amateur Player Tournament Series to run concurrently that offers an opportunity for the top finishers to play in Pro League qualifier for the next scheduled event.

 

Attendees Demographics

Gender Distribution

50%
50%

Expected Audience

1001-2500

Sponsorship Opportunities

In every growing athlete who is diligently working to make thier professional living through sport; there is a period where they have not quite attained the experience, funding or opportunity to play in the "big leagues".

The NAPP Tour is targeting this group of players who are just on the cusp of competing amongst the best in the world.  

It can cost as much as $5,000 for a player to play in a single tournament with very little likelihood of bringing home any winnings.  In addition to this out of pocket expense, most professional pickleball athletes are earining their living as instructors and because most amateurs play on the weekends - this means lost income for the professionals as well.

Pickleball is the fastest growing sport in North America and we are just in the earliest stages of organized professional leagues.  By associating your brand with up an coming professional players in the fastest trending sport, you are gaining an opportunity for a broad and diverse market exposure.

C$5000

Contact

Gold Package

- Logo Placement on Branded Print Materials - Business logo linked to Website featured on the NAPP Website - Email Marketing - Complimentary GA + VIP Tickets + VIP Offerings (Giveaways, Wristbands, etc.) - Custom 20’ X 40’ on-site activation area - Social Media Campaign

C$1000

Contact

Bronze Package

- Logo Placement on Branded Print Materials - Business logo linked to Website featured on the NAPP Website - Email Marketing - Discounted Tickets - Complimentary VIP Tickets

C$3000

Contact

Silver Package

- Logo Placement on Branded Print Materials - Business logo linked to Website featured on the NAPP Website - Email Marketing - Discounted Tickets - Complimentary VIP Tickets - Social Media Campaign

C$10000

Contact

Platinum Package

- Prominent Logo Placement on Branded Print Materials - Business logo linked to Website featured on the NAPP Website - Email Marketing - Complimentary GA + VIP Tickets + VIP Offerings (Giveaways, Wristbands, etc.) - Custom 20’ X 40’ on-site activation area in prime area - Social Media Campaign - Included as an Official Sponsor in Press Releases & Radio Event Promotion

C$25000

Contact

Diamond Package

- Naming Rights as Official “X Product” - Prominent Logo Placement on Branded Print Materials - Logo Placement on Staff Uniforms - Business logo linked to Website featured on the NAPP Website - Email Marketing - Complimentary GA + VIP Tickets + VIP Offerings (Giveaways, Wristbands, etc.) - Custom 20’ X 40’ on-site activation area in prime area - Social Media Campaign - Included as the Official Sponsor in Press - Releases & Radio Event Promotion

C$50000

Contact

Title Sponsor

- Exclusive naming rights as “Presented By” - Prominent Logo Placement on Branded Print Materials - Business logo linked to Website featured on the NAPP Website - Email Marketing - Complimentary GA + VIP Tickets + VIP Offerings (Giveaways, Wristbands, etc.) - Custom 20’ X 40’ on-site activation area in prime location - Extensive Social Media Campaign - Included as the Official Sponsor in Press Releases & Radio Event Promotion - Discounted Shareholder Opportunity

Our Sponsors

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My name is Charity Christianson.  I am 46 years old, married with no children and have been actively pursuing my 4.0 rating in Pickleball since I started playing about 18 months ago.  Never someone to do anything “half-way”; I jumped into Pickleball head first! So much so that in March, I partnered with a local pickleball company and have been working hard to continue to develop the Churco brand and grow the company.  It is with this same partner that we have created the North American Professional Pickleball Tour.

In my professional career, I have been fortunate to have built the company from the ground up.  In 2000, we started our business with a partner from the US out of our home in Sherwood Park.  Last year, we divested from our US based partner and our Canadian group of companies is the largest Master Distributor and Manufacturer of steel flanges, fittings and pipe in Canada.  Back in 2000, I was working in an administrative role with a general focus on supporting sales.  One year later, we moved into our first office with staff and inventory on the ground.   I have never been the kind of person who is afraid to learn something new, take on a job that is outside of my “responsibility”, help someone or tackle the work no one else wants to do.  It was during this time that the Canadian company started to take responsibility for our own sales, HR/Payroll, inventory management, billing and accounting – all of which I had the good fortune to be involved with.

In 2008, I made my first solo trip overseas to China to meet with manufacturers.  After this first, independent travel opportunity – I spent the next 10 years traveling around the world sourcing products, working with existing manufacturers and developing new relationships.  I have travelled extensively around all of Europe, South East Asia, India, China, Japan, Korea and Russia.

Since 2015, I have held the position of President of The Allied Group – Canada.  In this role, I am responsible for the daily operation of our 5 Canadian locations, 150+ employees, $100 Million dollars of inventory and an average yearly revenue of $250 Million dollars overly the last 5 years.  It has always been my mission to mentor and support the growth of young women and “underdogs”  within our company and I am thrilled to have 4 of our 9 middle management positions held by individuals who have started their careers with our company.

Before finding Pickleball, I had been a competitive equestrian throughout my life and having this close relationship with horses has helped me to develop patience, compassion and a quiet fortitude that has served me extremely well in both my professional and personal lives.  I have found that I am good at “reading” people because of my many years of partnership with horses.

Additionally, I hold the position of Vice Presdient on the Pickleball Alberta Board of Directors.

I am confident that the attention to detail, project & people management and my ability to multitask will serve me well as I work with my partner to develop NAPP.  I have excellent organizational skills and I am not afraid of putting in the time.  Additionally, I have a profound drive to ensure decisions are made that are in the best interest of the greater community.  It has always been my personal mandate to fight for justice for all, even when that isn’t necessarily the easiest path forward.