No Chaser,

About the event

Company Overview:

-        Company Background/Vision: Royal Court Lifestyle Marketing, LLC was founded by Pat Williams in 2008 under the original name, Royal Court Promotions. Williams’ vision for the company was to provide the best, elite nightly events the DC/MD/VA area had to offer. In 2012, the company relaunched as Royal Court Lifestyle Marketing. Tevin Swann, managing partner beside Pat Williams, developed a vision to separate them from the ordinary events company. We now aim to provide a variety of unique and memorable events with premiere entertainment in a professional, stress-free environment. After attending a Royal Court event, you'll want to come again and again.

Event Overview:

-        Mission Statement/Vision: To provide young professionals with a social, interactive and stress-free environment where they can relax, unwind from the hectic daily schedules and have the time of their lives celebrating their accomplishments post-undergraduate school.

-        Key Outcomes/deliverables:

o   To receive national recognition as a premiere events company

o   To minimize drinking and driving by providing shuttles and transportation

o   To spread awareness of the dangerous, sometimes fatal, consequences of drinking and driving

o   Contribute to the Hampton University homecoming experience (need to add more outcomes and deliverables)

-        The Event: No Chaser was established to bridge the gap between young college alumni, in and out of state, and Hampton University students to help develop a professional network and strengthen their sense of community.

-        Target Market: College-educated and/or young professionals between the ages of 21 and 30 who are experiencing the first peak in their careers and social lives.

-        Stakeholder Involvement and Benefits:

o    Involvement:

§  By providing sponsorship, this instantly puts your company in front of an audience of young professionals who enjoy having a good time and supporting their community. Here’s an opportunity to equate your brand with a “fun social environment.” Sponsorship packages come with plenty of tickets for giveaways, to thank vendors and key stakeholders or to show your company’s dedication and support.

§  Compensation towards budget, mainly for buses and shuttles to transport attendees back and forth from pick up location to venue than back to drop off location

§  Company flyers, cups and t-shirts.

§  Exclusive use of organizations’ name and logo displayed in venue and on promotional material; public acknowledgement (digital and print) of your support through social media and our website, verbal recognition throughout the time of our event by host and DJ.

§  Stakeholder note: Similar past events have attracted celebrities such as Pusha T, Kenny Burns, Rob Hill Sr., Tae Heckard, Miss Diddy, Big Tigger (From BET and VH1), Dj QuickSilva, Dj Golden Boy, and many more. Visit our link below for the visuals of previous events by copying and pasting.

§   Royal Court Lifestyle Marketing Visuals

                                                            http://vimeo.com/royalcourtlifestyle

·      Budget

-        Start Up Expenses

Flyer Design

$75

Flyers/Tickets

$225

Venue

$2,000

Radio Promotion

$275

Insurance

$185

Shuttles & Buses ($250 per shuttle)

$1500

DJ & Host

$300

Potential Artist/Celebrity

$3,000-$8,000

Total without Potential Artists/Celebrity

$4,560

Total with Potential Artists/Celebrity

$7,560 - $12,560

·      Development Plan

-        Strategic Development:

o   Event will take place on October 9^th; will be held at Aura Lounge in Virginia Beach. We are expecting 800 guests and are also providing transportation by means of shuttles and buses for these guests to ensure responsible drinking without having to drive.

-        Marketing Development:

o   Due to our company being very active in the local Hampton Roads Area, dealing with several businesses and maintaining relationships that were started since we created the company we are expecting an even more significant turn out than the previous year before. This year we plan on providing radio promotion, print and digital promotional flyers and posters, cups, and t-shirts. We will also have our promotional material throughout the colleges and universities in the Hampton Roads Area. We will send weekly emails and updates in regards to our upcoming event. Also this year we want to step outside the box and bring some creativity to be the exception rather than the norm. In doing so, we are reaching out to local art galleries and local artists to provide artwork to display during the event. By concentrating and focusing on primary one main event, No Chaser will have a very proficient outcome.

Why should you sponsor?

Tevin Swann

Contact the Organizer Contact the Organizer