Sat, Nov 23 - Sun, Nov 24 2019


Palazzo del Ghiaccio, Milano, Lombardia, Italy Palazzo del Ghiaccio, Milano, Lombardia, Italy

  • About the event

    The great exhibition for musicians

    Since 1992 the Italian event for all music lovers. Two days of exhibition, meetings, events and market.

    For 27 years, Music Show Milano (born as “SHG – Second Hand Guitars”) has been the only Italian exhibition for modern musical instruments on an international scale. The exhibition, the real heart of the event, covers a total area of around 12,000 square metres where large companies rub shoulders with top craftsmen, stores, collectors, instrument makers and publishers.

    The original spirit of the market exhibition (still alive in the exchange area reserved to the visitors) mingles with new institutional spaces, giving visitors the chance to know the different faces of the world of music. Originally devoted to the world of the acoustic and electric guitar, the event has opened up over time to include keyboards, drums and percussion, hi-fi, home and studio recording, pro audio, lighting and DJs.

    Music Show Milano is the only event that involves – both live and online – a major proportion of the world of musicians in Italian.  Thanks to the synergy with ACCORDO, it is preceded and followed by a wealth of timely information on the web and the social media, offering exhibitors a select target audience, who are seasoned, attentive and receptive, with a cost/contact ratio unmatched by other similar events in Europe.

    More exhibition space, more exhibitors, more instruments and an even richer programme of events. And in addition, an entire area of food and quality drinks to help visitors enjoy their day.


    Why should you sponsor?

    Music Show Milan gets the sponsors in contact with the qualified public of musicians, music lovers, sector operators.

    Every sponsor has the possibility of

    01_  Meet a qualified audience of musicians

    02_ Meet producers and operators of the sector

    03_ Allow a better knowledge of their products

    04_ Present and / or sell products

    Anna Buccolo


    The most widely read Italian magazine on musical instruments and music teaching which brings together the largest community of dedicated musicians and pros in Italy. 

    Thanks to communication activities before and during the event in the magazine and on the social media, ACCORDO guarantees exhibitors and businesses an event attended by visitors who are interested, receptive, and knowledgeable. 

    Contact the Organizer Contact the Organizer

  • 2501-5000 attendees expected

    72% Male Attendees

    28% Female Attendees

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Select a Package

3 available packages from 500€ to 5000€

Drink Sponsor

Visibility at the show and logo on all communication media. Possibility to sell or distribute samples at the event. Business point. Free Accordo website skin. Dedicated 90K selected addresses newsletter.

1 available

Main sponsor

Venue branding. Business point. Branding of all media. Dedicated newsletters. Website skin during the week before the show. Dedicated top article on the website. Other opportunities to discuss.

1 available

Get in touch with our musical audience

Logo visibility on the website. Possibility to distribute promo gadgets. Free dedicated newsletter to 90K selected addresses before the event.

10 available

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