Luck Banquet,

About the event

“In Luck” is an exclusive boutique event hosted on Willie Nelson’s Luck, Texas ranch, dedicated to cultivating and celebrating the evolution of our American roots. Our goal is to attract the musicians, artisans, and chefs, who like the outlaws and outliers before them, follow their dreams and influences without compromise. By collaborating with a group of creators who share our vision of contributing to the American roots narrative; we aim to celebrate the legacies still amongst us while lifting up the new crop of individuals who share a respect for those who blazed the trails before them.

Dynamic and like-minded sponsors will be an integral component of the In Luck brand. We seek vibrant entities that will be a part of our story, and aim to embrace our sponsors as creative partners in our unique event landscape. This vision and the historic and one-of-a-kind Luck, TX venue offer ample opportunity for immersive and unforgettable brand engagement. Through experience producing events at Luck, TX, our production team has utilized the venue’s many properties – jailhouse, general store, “world headquarters” and more – to create engaging, experiential activations.

Why should you sponsor?

Matt Bizer

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