LOZ PrideFest 2024,

About the event

The LOZ PrideFest 2024 will run June 14 to 16, 2024 at the beautiful 400 acre Ozarks International Raceway Park in Gravois Mills, MO.  

Come enjoy all the Vendors, Drag Shows, Entertainment, Canna Village, Carnival/Playground, BBQ, Bonfires, Movies and SAFE Community Fun!

Friday June 14  {2pm entry for campers}  - Event 4pm – Midnight Carnival & Family Side 10pm - Expo Closes at 8pm

Saturday June 15 Event Center - 10am – Midnight Carnival & Family Side 10pm Wild Side Camping Guilty Pleasures Party ends at 2am - Expo Closes at 7pm

Sunday June 16 9am – Noon Enter Facility

RV sites with Electric/Water/Sewer available, as well as sites without hookups and plenty of tent camping space.  

Why should you sponsor?

Sponsorship Exposes You to a Very Brand Loyal Audience

LGBTQ+ people are arguably the most brand-loyal community. In fact, 76% of LGBTQ+ people say they are more likely to buy from a brand that they see as LGBTQ+ friendly, while only 11% of the community say friendly brands do not affect their purchasing decision. In addition to supporting queer positive brands, the community also has a powerful voice when it comes to boycotting brands they see as unfriendly.

Queer People Often Have More Disposable Income Than Non-Queer People

Beyond brand loyalty, the LGBTQ+ community is often in a position to spend more money than their heterosexual counterparts. Gay male couples make on average 55% more than straight couples, while lesbian couples make on average 11% more. LGBTQ+ couples (especially gay men) are also less likely to have children.Higher-income levels coupled with the fewer children leaves ample disposable income in LGBTQ+ households. 

Let Your Employees Embrace the Rainbow 

Sponsoring Pride events is a great way to attract LGBTQ+ consumers to your business, but it can also boost morale within your company. Corporate Pride sponsorship is an easy way to let LGBTQ+ employees know that they are valued members of the workplace and can lead to higher employee retention rates. Additionally, letting these employees and their allies march in your local Pride parade is a great annual event that everyone can look forward to. 

Even Those Outside the LGBTQ+ Community Support Companies at Pride

According to Fortune.com, 48% of all Americans (not just gay people) prefer to buy from brands that are LGBTQ+ inclusive. So, show your inclusivity with a Pride sponsorship and half of the country will be more likely to shop your products. Simple math! 

Exposure Goes Way Beyond Just the Parade

Pride is much larger than just the flashy parades. Pride organizations often put on dozens of events throughout the year. Look into having a presence at these smaller events as well, especially the Pride festival. Many festivals allow sponsors to set up a booth, talk to members of the community about their brands, and give away swag. Company employees or trained brand ambassadors often can make a genuine connection with festival-goers and turn them into loyal customers.

If you’re looking to get involved in sponsoring an upcoming Pride event but don’t know where to start, reach out! Boombox has ample experience helping clients get the most out of Pride sponsorships and we would love to help you as well. 

Aunesty Janssen

The LOZ Pride Community Alliance, Inc. is a Missouri Chartered Non-Profit working to raise funds to support a year round community center that offers edcation, mental health services and crisis intervention. 

Contact the Organizer Contact the Organizer