krish and lee movie premiere,

About the event

Starring the likes of Ayden Callaghan of Hollyoaks, Richard Blackwood of Eastenders, and Jodie Marsh, TV Presenter and Glamour Model, Krish and Lee is an 90-minute comedy feature film about : Two lovable losers who embark on a journey of comedic mayhem in their mission to raise money to pay their rent.

If you would like to see the trailer, please go to https://www.youtube.com/watch?v=YbDPJRNKWG0&feature=youtu.be

The film will have 5 major premieres starting in London leicester square followed by Birmingham, Manchester, Liverpool and Leeds

the sponsor will get main sponsor credits before trailer is released to the public and on press board at the premiere where pictures of attending celebs will reach nationwide press over night.

Why should you sponsor?

We have over 150 celebs attending and will all walk the red carpet with 104 press attendees confirmed

so all pics will be social media and newspapers and the main sponsor will get an intro at the beginning of the trailer too.

We would like to offer you a fantastic opportunity to be a part of the huge success that ‘Krish and Lee’ is set to be!
The latest British Urban Comedy is set for nationwide cinematic release on the 20th September 2016.

The film is the UK’s version of Harold and Kumar written, directed, produced and starring Amar Adatia. Packed with appearances from household names, including Jodie Marsh(Glamour Model and Tv Presenter), Richard Blackwood (Eastenders, Anuvahood) Jessica-Jane Stafford(The Real Hustle, Devils Tower), Ayden Callaghan(Hollyoaks) and Rahul Kohli (I-Zombie) (among others), this is a fantastic opportunity for a brand to engage with the youth market.

The Film:

Krish and Lee are young, unable to keep their jobs and think themselves as players and entrepreneurs. In fact they have savaged every job and lady opportunity in their entire lives and now the two lovable losers only have 48 hours to get rent money before the consequences get serious.

With the clock ticking, the boys are forced to embark on an adventure that sees them get involved with two warring London gangsters, a gang of money laundering gypsies, a terrorist gang, a cross dressing dwarf and much, much more.

Jaffa Film Entertainment:

Jaffa Films is a multi award winning production company, specialising in character driven content. With a solid track record of making high quality, high concept, independent films; from the award winning, cult classic 'Cash and Curry' that reached No 7 in the UK DVD charts, to the intense drama 'Four Hours' and the international, award winning Sons of God trilogy, Jaffa Films is at the forefront of British Independent filmmaking.

 
TRAILER:

 https://www.youtube.com/watch?v=YbDPJRNKWG0&feature=youtu.be

TARGET AUDIENCE:

Summary

•    Demographic: Unisex – 14 to 35 years
•    Education: secondary school, 6th form, College, University
•    Social background: low to high middleclass
•    Music: RnB, Hip-Hop, Rap, Grime, Bhangra, House
•    Hobbies: Cinema, meeting at malls and fast-food-restaurants
•    Medias: Facebook, Instagram, Twitter and Pinterest

 
MARKETING STRATEGY

The promotion of Krish and Lee will run through June to September 2016 to the DVD release in Jan 2017. This is an indicative strategy and if you would like any further information on what is provided below, please do not hesitate to get in touch.

It will focus on three key areas: Social media, PR and Advertising, all of which will feature the film´s sponsors prominently.

Social Media Outreach

Our existing social community will play a central role in the promotion of Krish and Lee. Combined, those that appear in the film have a social following of over three million people. The cast will be promoting the film throughout the run in to the premiere and their followers will be the primary initial target for our marketing strategy.

Our objective is to convert 1% of these followers (30,000) into cinemagoers across cinemas nationwide in the first week of release.
Correct as of March 2015
Name    Character    FB Following    Instagram Following    Twitter Following
Jodie Marsh    Jodie    760851    328000    612367
Jessica Jane Clement (Stafford)    Jasmine    77287    40355    230018
Liz McClarnon    Verity    7110    18500    164971
Ayden Callaghan    Det. Thomson    1364    0    77429
Big Narstie    Nano    22868    59600    69751
Amar Adatia    Krish    3552    1137    52142
Lee Stafford    Dave    22736    7251    52333
Tashi Jackson    Sarah    1098    23697    45981
Cashtastic    Neville    17465    14400    46066
Porcha Sins     Sophie    6458    0    34034
Richard Blackwood    Olu    909    20600    25882
Kele Le Roc    Chantelle    2965    0    13413
Metz (MetznTrix)    Mostafa    17218    1894    12805
Rahul Kohli    Dev    1145    11300    17954
Shizzio    Ahmed    5397    2213    11802
Tiny Iron    George    2670    6387    11944
Adam Ryan     Jonnie    4319    0    10200
Peter Peralta    Lee    1703    551    8990
Gina Jones    Waitress    135    480    7142
Richie Campbell     Josh    1035            24985    5465
Nathan Hector    Jermaine    5898    6848    5097
Maxwell Laird     Mr Laurel    598    462    4638
Ryan Oliva     Terry Ent     1489    0    2955
Hollie Coombs (mcdonnell)    Lauren    1657    2895    1963
Sharea Samuels
Waitress    343    1543    1175
Sydney Jo Jackson    Maya    3362    4380    1152
Dave Courtney    Terry    5879    1074    1087
Frankie Fitzgerald    Dermot    598    0    1038
Shane Salter
 Thieving Gypsy    369    268    838
Steven Cavanaugh    Seamus    100    0    698
Naomi Young     Misha             5124         2153
Jake Hendriks    Tony    720         543
Sarah Akokia    Georgia    648    224    526
Reggie Offeh    Bookie    937    0    483
Frankie Park    Roxana    0    0    390
Katrina Gellin    Amy    473    0    386
Louis Findlay
Sydney Valentine     95    191    226
Conan Sweeny    Paddy    429    0    258
Emily Sansiri    Mai    0    0    255
Chris Chan    Ping    0    0    204
Emilio Doorgasingh    Mr Patel    475    0    190
Nicola Duffet     Det. Johnson    1789    0    0
Jonathan Ow    Pong    0    0    146
Shiraz Khan    Mr Latif    119    0    99
Nicholas Goh    Charlie    0    18    76
Reynah Oppal    Mrs Patel    0    0    0
A.dot Comedian    Bishop    4202    10900    13600
Lindsay Honey    Harold    5000         1825
Trix (metzntrix)    Zain    17000    1894    12800
Emily B    Lara    7555    0    75882
Ozzie B (Osmond gmta?)    Graham    4274                   0    2528
Melanie Gayle    Big Mama     1298    0    746
Alicia Lagan    Aoife    545    0    246

 
PR ACTIVITY

General

Our PR campaign will be anchored in our ‘general’ activity of generating reviews and coverage in national, trade, regional and local publications. Our primary targets will include all national film journalists, Trade media such as Empire and Total Film, regional publications such as TimeOut, The Metro and the Evening Standard and local newspapers in the areas around the country where the film will be screened.

Youth and Cast

We will be specifically targeting youth media publications as part of our strategy. This will include publications such as Verge Magazine, the largest online student publication in the UK.

Due to the diverse following many of the cast have we will also be targeting specific topic specific publications with access to particular cast members. This could be Jodie Marsh with a body-building magazine, Big Narstie with a grime publication or Amar Adatia with TV Asia UK. Breaking up the stories so we are able to target publications with exclusives will ensure we are able to use our cast members to secure coverage in the industries where they are best known.

Premiere

The premiere of Krish and Lee will be the media hook for radio and broadcast opportunities as well as invitations for online and traditional press. We will invite journalists to attend the premiere as well as target relevant radio and broadcast outlets (relevant BBC broadcast programmes such as BBC London News, The One Show and Radio 1) to secure coverage in the run up to and on the night of the Premiere.

Media Partnerships

We are already in discussion with a number of media outlets for them to be our media partners. Our targets include SBTV, Flava magazine and Kiss 100 amongst others.

Stunts

Throughout August, and up to the premiere, we will be running a series of stunts to gain media coverage and provide content for social promotions.

ADVERTISING ACTIVITY

Social Promotions

We will release behind-the-scenes clips, bloopers and other viral videos on video-sharing sites like YouTube, Instagram and Facebook throughout the marketing campaign. We will further boost these by investing in promoted posts to ensure that our target audience views the content.

Billboard advertising

We have secured a 48-sheet billboard in Stratford. With about 40,000 people living in this area and three fantastic shopping malls that attract lots more and it will make sure that the film gets the needed attention

Advertising
To support the visibility of the movie we ensure posters are present in shops/cafes/restaurants in every town nationwide. We will also be looking to secure a number of TV and radio advertising slots in September to support the launch of the film.

amar adatia

by Jaffa Films, a production company with an excellent track record for producing high quality independent films. All of our films have achieved distribution and the majority are award winning films.

Here are some trailers of our previous productions:

Krish and Lee: https://vimeo.com/112590153
Nominated: Best Film, British Film Festival, 2016

Sons of God Trilogy Trailer: https://www.youtube.com/watch?v=cGkuT1STS20
Multi-Award winning trilogy of short films, screened around the world, dominating the Christian Film Festivals (2010).

Four Hours: https://www.youtube.com/watch?v=lS-R4eFO9PI

Cash and Curry: https://www.youtube.com/watch?v=85ENRIX30ag
Winner: ‘Best Film’ Portobello Film Festival, 2008.
Reached No 7 in the official UK DVD chart when released in 2010. 

If you need any further information, let me know.

Best Regards,
Amar Adatia,
Producer, Jaffa Films

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