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Sat, Aug 31 - Sun, Sep 01 2019

House On Paseo / Fiesta Boricua,

Division, Chicago, Illinois, United States Division, Chicago, Illinois, United States

  • About the event

    The Puerto Rican Cultural Center (PRCC) of Chicago, Illinois is celebrating it’s annual “Fiesta Boricua De Bandera a Bandera” Festival, now going into it’s 26th year. This event attracts crowds estimated between 150,000-200,000 of all ages from the Chicago area and neighboring cities. Since 1993, Fiesta Boricua has been celebrated along the commercially and culturally vibrant Division St. corridor known as Paseo Boricua. It has featured every genre of Puerto Rican music including Bomba and Plena, Salsa, Hip-Hop, House music, Latin jazz and much more. Fiesta Boricua has featured some of the best talents from these musical expressions including Eddie Palmieri, Ismael Miranda, Andy Montanez, Andres Jimenez, Roy Brown, Tito Nieves and many more. Fiesta Boricua has become one of the largest and most important branded festivals of the Latino community in the Midwest. The festival was founded by the Puerto Rican Cultural Center (PRCC), a not-for-profit community organization, with over 16 vibrant community programs including: Pedro Albizu Campos High School, Consuelo Lee Child Care, Vida/ Sida (HIV/AIDS counseling and diagnostic center),Recate (LGTBQ transitional living program) and many other more. The festival is co-sponsored by the Division Street Business Devlopment Association (DSBDA) and the 26th ward Alderman Roberto Maldonado. House on Paseo is an extension of this event it is the second stage and this stage showcases some of Chicago's top House Music Dj's with each Dj having a very large following plus making it easier for your brand to be noticed by thousands.

    Why should you sponsor?

    This event is going on to it's 26th year making it a well known event of the summer with a very large attendence in the two days, not only that it has a 90 percent latino attendence making this event a great place for companies and businesses to tap into the Latino market. The Latino market is made up of 55 million Latinos in the United States, two million of which live in Illinois. Latinos now make up about 18 percent of the United States population. The purchasing power of latinos in the U.S. is approaching 1.7 trillion, which would make them the 11th largest world economy. Sponsoring House on Paseo provides businesses an opportunity to reach that Latino market with their brands to over 150,000 people with various sponsorship levels to choose from we are confident that you will find a sponsorship level that fits your business needs. 


    Jose Soto

    My name is Jose I've been working for the Puerto Rican Cultural Center for 6 years the PRCC is the host for this event I have been placed in charge to oversee this stage the House on Paseo Stage and I must say we had a great turnout last year but we aim to make each year better than the last. 

    Contact the Organizer Contact the Organizer

  • 1001-2500 attendees expected


    50% Male Attendees


    50% Female Attendees

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