Grand Old Day,

About the event

Grand Old Day is Saint Paul's first act of summer and the place to be on the first Sunday of June. There is plenty for the entire family to do at the largest one day festival in the upper Midwest. With over 150 food vendors, family fun area, art district, and six festival gardens, this is a day you will not want to miss. Kick off the summer season with a quarter million of your friends and neighbors at #GRANDOLDDAY!

Why should you sponsor?

For many Twin Cities residents, Grand Old Day marks the celebration of the beginning of summer after the long, frigid Minnesota winter. It attracts a diverse crowd because of all the different events going on during Grand Old Day. Young families show up early, excited to see the parade, followed by children’s activities, and other entertainment. Adults of all ages come out to enjoy the live music concerts and beer gardens. In addition to these classics, Grand Old Day also has roller derby, wiener dog racing, and entertainment wrestling. If your company is trying to establish brand awareness or loyalty with the Twin Cities community, this the perfect opportunity.

Grand Old Day by the Numbers:

Average Attendance: 225,000

Facebook Followers: 15,000

Number of Years: 47

Cost to Produce: $250,000

Average Time Spent at Festival: 4.5 hours

Digital Impressions: 300,000+ 

Print Impressions: 350,000+

Demographics:

• Average Age is 36.8

• 41.1% are 18-30/44.4% 31-50

• 55.1% are female

• Annual Household Income:

o 42.1% range $35k - $75k 

o 31.1% range $75k+

Facts:

• Highland Fest, Rice Street Festival, Taste of Minnesota and many other Twin Cities events have ended due to rising costs imposed by the city.

• Grand Old Day remains one of the last major public events in St. Paul.

• It is the largest one-day festival in the entire Midwest and 2nd largest in the country.

Nelson Fox

We are the Grand Avenue Business Association. We have been supporting St. Paul's premier retail corridor for the past fifty years, and putting on events such as Grand Old Day, Grand Meander, and Paws on Grand for 47 years. 

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