Global Classification Live Auction,

About the event

Our upcoming Global Classification Live Auction event is the experiential launch pad for LANGTONS’ inaugural International Classification release which benchmarks the world’s greatest performing wines according to our own secondary market data. The event will be held in Kaldor Hall of Art Gallery NSW on Friday, 6 November, including canapes, three course menu, paired wine, partner mementos, and pointendly, actionable insights on global fine wine.

This auction will include 1st Classified wines from the domestic Classification and their counterparts from the inaugural International Classification, bound to garner the attention and attendance of Australia’s most engaged and affluent wine community. An overview of our two client cohorts attending: 

• The 88 top-tier cohort spends $50k+ annually, averaging 42 transactions per year.
• VIP customers spend $20k-$50k annually with an average bottle price of $141.

Why should you sponsor?

The LANGTONS partnerships team works to build enduring relationships with brand partners, providing access to the world of LANGTONS and to our unique customer audiences.

Partnering with LANGTONS is a powerful way to establish and reinforce the standing of your brand to the fine wine market, and ensures we carry on bringing these in-person experiences to life.   

There are a range of financial, in-kind, media and promotional structures across three months’ marketing activity, as well as pre-event, on-site and post-event opportunities. We're currently exploring alternate avenues to find partners interested in sneaking luxury samples into attendee gift bags. 

 Your support is greatly appreciated.  

Jacob Duffin

ABOUT LANGTONS:

 

40 Years of Market Leadership: Beginning as a specialist auction house almost four decades ago, LANGTONS has evolved into Australia’s premier luxury fine wine destination, encompassing private client advisory, retail, bespoke events, and secondary market dominance.

 

A Pioneering Approach: We combine our market-leading ecosystem with highly personalized relationship management, taking our clients on a curated journey of discovery. Our clients are at the heart of our innovation, driving our passion to source the rare and unique.

 

Uncompromising Excellence: Synonymous with exceptional service and trusted expertise, we continue to disrupt the fine wine market. We grant access to the inaccessible, setting new standards for the ultimate luxury fine wine experience and elevating the global profile of our portfolio.

 

The Definitive Benchmark: Since 1990, the LANGTONS Classification of Australian Wine has served as the undisputed authority on domestic fine wine. Now in its 8th edition, it has spent over 30 years setting the standard for demand, prestige, and secondary market performance. In August 2026, LANGTONS is set to release its inaugural International Classification, a monumental step to formalising Australia’s reputation as the serious global fine wine market that it is. 

   

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