FACTORY MARKET Creative Market,

About the event

Factory Market  is a Creative Market and consultancy agency: a place for makers, designers and creative minds since 2011. We're on a mission to make the world better by selling handmade products that respect our planet.
Its purpose is to find and support handmade projects in Italy and to give a voice to young people who invest in their ideas, while encouraging ethical and sustainable consumption.

LOCATION

In a historic disused paper factory, over 100 makers from all over Italy will present their unique handmade products, filling the white colonnades of the Pigna paper mill, now Spazio Fase, with quality and originality in Alzano Lombardo (Bg).

EVENT STRUCTURE

* * EXPO / MARKET * *
100 Exhibitors from all over Italy in the categories: fashion design, accessories, ceramics, bijoux, illustrations, natural products for body care, interior design, floral compositions, all united by the passion for Made in Italy and the desire to make their own projects.

* * WORKSHOP and LABS * *
The public will be catapulted into a creative journey among the curious banquets, but will also be able to experience first-hand the experience of creating something unique, thanks to a wide range of creative workshops scheduled for both days, followed by the artisans themselves. .
Here is the complete program: Factory Market Workshop

* * FOOD / BEVERAGE * *
For the occasion our BAR FASE will reopen with delicious proposals to accompany you from breakfast to dinner. You will find a cafeteria area with home-made desserts, a cargo bike with local products at zero km, a corner dedicated to vegan food, many different mouth-watering proposals for lunch and dinner, all among craft beers, aperitifs and freshly squeezed juices .

* * KIDS CORNER * *
A space designed for families, divided into islands for all age groups, with play area, breastfeeding and relaxation.
Bruno Munari used to say that a creative child is a happy child: there will be workshops for children aged 2 to 10 and a special live music that will transport you to a fantasy world.

* * BOOKSTORE by Spazio bk * *
A great and well-stocked bookstore with a selection of titles and publishers dedicated to creativity and the world of handmade, where you can browse and buy books and magazines to learn more and get inspired, for all age groups.

Why should you sponsor?

1. Brand Visibility

Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or radio spots that boost brand recognition.

2. Targeted Marketing

Whether you’re involved with a local charity drive or craft fair, the right event attracts highly interested customers. Sponsored events often cater to niche audiences or member organizations. You gain opportunities to engage one on one with people looking for relevant product solutions.

3. Consumer Perception

Few people are motivated to check out a store that always looks sad, shabby, and empty. Likewise, online shoppers are turned off by e-commerce sites with no branding, business details, or security certificates. Public perception can make or break your business.

On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor other organizations.

In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in your community.

4. Efficient Lead Generation

Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Not only do events bring you a host of compatible customers, but they also show the human side of your business.

Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn about customers, promote your products, and build a mailing list.

Event holders typically provide data about attendees or attendance rates in advance. Do your research well, and you can plan a strategy for meeting as many people as possible.

5. Sales Goals

Along with leads, consumer events allow you to rack up sales on the spot. Picture a restaurant that sponsors a local music venue or sports team. Setting up a branded booth to feed hungry fans is an easy way to get new business. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.

If sales are your top priority, choose an event with high foot traffic and few direct competitors.  For bigger events, you can often pay more for category exclusivity. That way, you don’t have to worry about selling the same products as another vendor.

6. Community Goodwill

Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention.

Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community. Find out what matters to customers, and pick causes that align with their values to boost loyalty.

7. Content Strategy

Event sponsorships provide fresh material to expand your content strategy. By connecting with the event holder on social media, you can find relevant audiences to target. According to ESP, 98 percent of sponsors uses social media to promote their involvement. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.

Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.

8. Audience Insights

Established organizations and member associations often hand out data about the event performance. In ESP’s findings, 46 percent of sponsors considered post-event reports to be extremely valuable. Thirty percent valued business ideas they gained from events, and 34 percent valued info on audience perceptions.

Event sponsorship is a beneficial learning experience for new and veteran business owners. After all, a roomful of great minds is better than one. You get a firsthand look at how other businesses differentiate themselves and attract customers.

9. Business Relationships

Are you in the market for new partnerships or supplier relationships? Events are great places to find non-competing businesses you can collaborate with in the future.

Small business owners are busy folks, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating, and prepare pitches to introduce yourself to key players.

10. Return on Investment

Whether you plan to sell or not, events are about starting quality relationships. The goal is to leave with a list of leads to follow up on afterward. You don’t necessarily need to make a huge profit on event day, as long as you have a long-term way to leverage your investment.

In ESP’s survey, 55 percent of sponsors said their return on investment increased from 2016 to 2017. To make the most of your event sponsorship, decide what you want to achieve before you go. Come up with a metric to measure your efforts, so you know if an event is worth attending again.

The benefits of event sponsorship are endless if you put in the effort to forge connections. Take advantage of every resource the event holder offers to help businesses, especially as a new participant.

Just like any other transaction, sponsorship roles can be negotiable. Before you sign any contracts, make sure the agreement gives you the level of exposure you want.

Nicoletta Brescianini

We are a creative agency based in Berlin, working in the world of lifestyle, art and music and we are focused on creative direction, events, branding and image consultancy. Born as concept store with an independent attitude, from 2007 to 2015 Coffee n Television has been a lively place for young designers and fashion brands such as Margiela, Raf Simons, Damir Doma, Lucio Vanotti, Marios, Vivetta, Opening Ceremony, Vivienne Westwood and many others, with a mix of clear and contemporary insight. Being constantly influenced by artistic environment and passionate about editorial projects, we made the shop into a place for events, brands launch parties and book store with selected magazines from all over the world. Nominated by Rolling Stones magazine one of the best independent stores in Europe, Coffee n Television has also been mentioned by Vogue, Hypebeast, Vanity Fair, Elle. After eight years of experience in fashion, art and music, the shop evolved in Coffee n Television Agency, running new projects focused on events, social media management, brand identity and image consultancy. Since 2015 our expertise has grown up taking on the new challenge of managing Spazio Fase as artistic directors, producing new events and new collaborations. Surrounded by a young team with a contemporary attitude, our approach is based on a complete project vision with a fresh perspective, with a unique care about details and an italian touch. We have gathered many contacts between emerging designers, local craftsmen, fashion brands, artists and music culture.

 

Some of our clients: Dior Homme by Kris Van Assèche -Dazed & Confused magazine-Vice media-Stone Island- Casio- Vans- AWlab-Brekka-Oxydo-Safilo Group- Camper-SlamJam-Credito Bergamasco-Chivas Whisky- Marios- The Blank-Mini BMW-Spazio fase ex cartiere Pigna.

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