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Heart & Soul 70's Classic Soul Experience

Manhattan Center, Manhattan, New York, New York, United States
Sat, Sep 15 2018

Sponsorship Pitch

Manhattan Center, Manhattan, New York, New York, United States Manhattan Center, Manhattan, New York, New York, United States
#Music  #R&B  #Concert

About our event

The Event

The "Heart & Soul" 70s Classic Soul Experience is a live concert performance, targeting African American, and Hispanic adults 35+, in major metropolitan markets, and in households earning $55,000 or more annually.

Location

The first event is scheduled for September 15, 2018 in the world famous and glamorous Manhattan Center Hammerstein Ballroom. Located at 311 West 34th street, directly across from Madison Square Garden and NYC Port Authority Bus Terminal, and one of New York City’s busiest public transportation hubs, it is ideally accessible from all five boroughs of New York, and beyond; including Long Island and New Jersey.

The Manhattan Center is also a venue well associated with Heart & Soul Concerts because of the many great events they have presented there.  Another key factor is this venue’s 3,700 people legal capacity, which makes it available for us to provide different live performance configuration; including reserved theater-style seated concerts, formal galas with tables.

Our Heart & Soul 70s Classic Soul experience offers a combination of two configuration with table and chairs and an open floor for dancing on the main level.  There will be additional theater-style seating in the second mezzanine.  Food and drink will be available to our patrons.

Sponsor Branding

We will utilize multiple advertising streams to promote the event and highlight our corporate sponsors.  These streams include major radio advertising with top Radio personalities hosting the event, Social Media ad campaigns via Facebook, Twitter, and Instagram, and lastly a local street team to do hand-to-hand flier distribution throughout the five boroughs of New York.

We offer corporate branding on our website, with direct links to the sponsor pages.

Entertainment

We will have professionally produced live stage performances featuring platinum and gold selling Artists and groups from the 70s; including, but not limited to, Temptations, Whispers, Gladys Knight, Stylistics, Chilites, and Blue Magic, just to name a few.

Fulfillment

Heart & Soul Concert understands the wants and needs of a targeted demographic that have a tremendous love and respect for the genre of rhythm & blues in its purest form.  We produce concerts specifically designed to fulfill that need. 

Audience

Our audiences consist of a diverse population of working class people that are loyal and dedicated to all things classic soul and R&B.  When they come out to our concerts, they are always dressed to the tee, ready to have a good time, spend money, and support the artists.  Those loyalty traits are key for corporate brands seeking to connect or expand their consumer base and capture a piece of capital generated by their steadily increasing annual retail spending. 

Benefits of Sponsorship

According to Adage.COM in 2013, average annual African American and Hispanic spending combined was $79.083.

Hispanic or Latino origin 17.4%    28.6%   Average annual retail spending $38,080

Black or African American 13.2% 14.3%   Average annual retail spending $41,958

http://adage.com/article/news/multicultural-consumers-numbers/297869/

Why should you sponsor

The Psychology of Music: Why Music Plays a Big Role in What You Buy

According to blog.motivemetrics.com Research suggests there seems to be three qualities of music that can influence buying behavior in a retail environment: tempo, volume, and genre.  We know that Classic Soul music encompasses all of those elements and consumers will connect to products that remind them of those feelings.   For this reason, strategically, we feel that it is a good business decision to connect your product or service to our Heart & Soul 70s Classic soul concert.

http://blog.motivemetrics.com/The-Psychology-of-Music-Why-Music-Plays-a-Big-Role-in-What-You-Buy

Video

Attendees Demographics

Gender Distribution

39%
61%

Expected Audience

2501-5000

Sponsorship Opportunities

We are a premiere  Concert Productions & Promotions Company on the East Coast.  We produce concerts in major markets, targeting adults 50+, featuring 70's, 80's and 90's music.  


Sponsorship provide a unique opportunity for brands to connect with their target audiences in a meaningful, coherent way.

Sponsoring events affords brands the unique opportunity to grow mindshare with an event’s attendees. Attendees by nature are an invested, engaged and highly targeted sample of a target market. 

Heart & Soul Concerts (HSC), founded in 1978, is made up of four partners that represent over 45 years of hands-on live entertainment production, concert promotion, and concert management experience.

 

  • Ray Chandler, President
  • Charles Leake, Vice Pres. / Marketing
  • Leon Barber, Partner
  • Antonio Fargas, Partner

 

Their many years of well-rounded, extensive experience, have produced an operating approach grounded in entertainment industry best practices, and fiduciary responsibility. 

They have worked with many top recording artists of the 70’s, 80’s and 90’s and have produced many successful sold out live concerts in the Soul, R&B, Jazz, Latin and Disco genres.  Most recently, they have produced performances at venues like Manhattan Center Hammerstein Ballroom New York City, Roseland Ballroom New York NY, Desoto Civic Center in Memphis, TN, and the Palace Theater in New Haven, CT.

They have a stellar reputation in the communities they serve, and work diligently with local venues to produce the highest quality shows and entertainment.

 

OVERVIEW

Heart & Soul Concerts produces, promotes, and manages live concert performances, targeting African American and Hispanic adults 35+, in major metropolitan markets, and in households earning $55,000 or more annually.

Major metropolitan markets to be included in the 2018 Concert Tour include (but not limited to):

  • New York NY
  • Newark, NJ
  • New Haven, CT
  • Bridgeport, CT
  • Jacksonville, FL

 

Target audience demographics per major metropolitan area are as follows:

 

New York, NY – total population 8,175,133

African American – 25.5% (2,855,510)

Hispanic – 28.6% (2,336,076)

Median household income - $55,191

 

Newark, NJ – total population 8,938,175

African American – 14% (1,224,529)

Hispanic - 19% (1,689.315)

Median household income - $71,629

 

New Haven, CT – total population 3,596,677

African American - 12% (406,424)

Hispanic – 15% (528,667)

Median household income $68,461

 

Bridgeport, CT - total population 144,229

African American – 34% (49,842)

Hispanic – 38% (55,100)

Median household - $65,171

 

Jacksonville, FL – total population 821, 784

African American – 30% (252, 421)

Hispanic – 7% (63,845)

Median household income - $65, 581

 

In Kind

Contact

Food Sponsor

On-site Activation – sponsor provided with on-site availability to capture audience data, distribute information, execute promotional activities, and conduct product sampling. Merchandising – sponsor branding on promotional merchandise. (T-shirts aka “walking billboards”) Materials provided by sponsors. SHOUTOUT ON RADIO LOGO ON FLIER

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Heart & Soul Concerts (HSC), founded in 1978, is made up of four partners that represent over 45 years of hands-on live entertainment production, concert promotion, and concert management experience.

 

  • Ray Chandler, President
  • Charles Leake, Vice Pres. / Marketing
  • Leon Barber, Partner
  • Antonio Fargas, Partner

 

Their many years of well-rounded, extensive experience, have produced an operating approach grounded in entertainment industry best practices, and fiduciary responsibility. 

They have worked with many top recording artists of the 70’s, 80’s and 90’s and have produced many successful sold out live concerts in the Soul, R&B, Jazz, Latin and Disco genres.  Most recently, they have produced performances at venues like Manhattan Center Hammerstein Ballroom New York City, Roseland Ballroom New York NY, Desoto Civic Center in Memphis, TN, and the Palace Theater in New Haven, CT.

They have a stellar reputation in the communities they serve, and work diligently with local venues to produce the highest quality shows and entertainment.

Heart and Soul, we put it in everything we do.

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