About the event
Desi Rockstars Live
Jazba Entertainment & Sudha Productions present a sizzling star-studded global extravaganza . | Celebrating 70 years of Independence featuring artists from the Indian & Pakistani Sub-Continent. | Desi Rockstars unites the crème de la crème of the entertainment industry. Taking to the stage will be the award winning International superstars Abrar Ul Haq, Sharry Mann, Jasmine Sandlas, Zack Knight, Asim Azhar, Mehak Ali, Jabar Abbas, Browngirl Problems alongside many more surprise guests.
An evening to celebrate a United World of Entertainment |
Wolverhampton – Thu 26TH Oct - Civic Hall |
London – Sun 29TH Oct - SSE Arena Wembley |
Manchester – Mon 30TH Oct - O2 Apollo |
Leicester – Weds 1ST Nov - Athena
Abrar ul Haq; Billo , Nach Punjaban , Jatt , Aithay Rakh |
Household superstar amongst the Pakistani/Punjabi Music circuit. Has sold out concerts worldwide. Recently appeared at Big John’s Mela in Birmingham - crowd attraction circa 40K
Sharry Mann; Hostel, Yaar Anmulle , 3 Peg, Vadda Bai
Punjabi Singer/Song Writer who has become a huge sensation over the past few years. His current releases Yaar Anmulle , 3 Peg and Hostel have dominated the BBC & Worldwide Charts
Jasmine Sandlas; Yaar Naa Miley, Punjabi Mutiyaran
Most Popular & Best Female Award winner for 2016. She’s collaborated with Yo Yo Honey Singh, Dr Zeus, Garry Sandhu & has a big release this month with Jaz Dhami
Zack Knight; General, Love Controller, Ya Baba, Bom Diggy, Nakhre With massive hits like Looking for Love, Ya Baba, Love Controller, General & Cry for Me. He has charted with several singles on the UK based official Asian Download Chart published by the BBC.
Asim Azhar; Hands in the Air, Tera Woh Pyar He’s known as the Justin Beiber of the Pakistani Music Industry. With his cool and fresh looks Asim has entered a new generation of global pop, and the world is watching.
Mehak Ali; Baandi , Kameez Teri Kali, Kala Doria , Beparwah
Pakistani Folk, Sufi & Classical vocalist. She won Music Talent Hunt in 2012 and has appeared in the Nescafe Music Sessions. She has paved the way for the next generation of Pakistani F emale Singers.
Jabar Abbas; Aala Baali , Ranjha
People call him the voice of Sukhwinder . His track Aala Baali in Coke Studio Season 9 has crossed 4million views & his latest offering Ranjha is featured in the blockbuster Film “ Punjab Nahin Jaungi ”
Why should you sponsor?
With your sponsorship you could become a part of something truly magnificent and it could help you increase your brand awareness and sales. We will use numerous media formats to push the event to its full potential. These include TV/Radio Platforms, Social/Artist profile across - Facebook, Snapchat, Twitter, Online forums/blogs & Street Team/Ground Publicity - posters, billboards and most importantly word of mouth! |
There are over 5 million Indian, Pakistani, Bangladeshi and Sri Lankan Asians living in the UK with an annual disposable income estimated to be over £50 billion. The Asian culture and entertainment industry is rapidly growing. live events, music downloads sale is estimated at £15-20 million within the UK, and a staggering £600 million within the worldwide market. |
The key age groups we are going to attract are: 15-22 year olds: online and tech savvy; high usage of social media and mobile internet; strong knowledge of music, social celebrity awareness interested in mix of mainstream and Asian entertainment. |
23-30 year olds: heavy online presence via social networks; dating sites and professional networking; tech savvy; interest in Bollywood, Hollywood, mainstream and Asian music; desire to re-connect with roots; likely to travel ‘home’ often; active social life and brand conscious. |
30-50 year olds: Professional; family orientated; online savvy; likely to travel ‘home’ often; interest in Bollywood, Hollywood, mainstream and Asian music and have an active social life |
The Tour will be supported by a fully integrated PR & Marketing Nationwide campaign across the months leading up to the concert dates. |
Various PR agencies specialising in the music and entertainment industry have been appointed to handle the publicity/marketing for the event. Their role is to attract a wide audience as possible to the event. The campaign brief is to generate widespread awareness of Desi Rockstars and to lift the event out of vertical media and make it bigger and better than ever before. The PR agencies will implement an innovative campaign using fresh creative ideas and exciting content to engage the audience, securing quality coverage across all media platforms and driving ticket sales
Jazba Entertainment Ltd. is a Media Production business, founded in 2005 as an Event Organising company, and then became Record Label in 2006.
Contact the Organizer
Contact the Organizer
Our ambitious and hard work continued over the Year and in 2011 we acquired one of the Largest Recording Studios in UK in partnership with Arts Council of England along with Black Voices (UK s premium acapella group).
In 2014 we released many upcoming as well as established artists from across the globe with having new studios in Karachi and Islamabad (Pakistan). Theme music, Film background music, TV music and many new songs was produced this year.
Our music and Video production has even grown further in 2015 with extending our studios collaboration with legend Abida Parveen. Our first ever feature Film is due to release by end of this year.
Our Event Profile has over 50 Events in past 12 Years, such as “Rhythm of Pakistan (2005)” – “Charity Event (2006)” - “AAR Live (2007)” – “Jazba; Passion in Spirit (2009)” – “Birchfield Talent (2011)” – “Acoustic Nights with Arieb Azhar (2013)” – “Summer Dhoom Masti (2014)” – “Acoustic Nights with Arieb Azhar (2014)” – “Acoustic Nights with Asim Azhar (2014)” – “Dub Qalandar (2015)” – “Bridges Across Borders (2016)” – “Rizwan Moazzam Qawwal (2017)” - "SimmerDown Festival 2017" Our Events were held on prestige venues i.e. Symphony Hall, Alexandra Theatre, Second City Suite, Town Hall, Wembley Arena etc.