Createscape,

About the event

Createscape is a fundraising event focused on experiencing mixed media art and music first hand. The aim of the event is to get between 30 and 40 arts- and music-lovers inspired to express themselves freely together, thus encouraging equality and solidarity, whilst raising awareness and funds in aid of the charity Ditch the Label.

We are collaborating with the expert urban painter and digital artist Lisa Cirenza (www.cirenza.com), who will lead a collage drawing activity throughout the evening; there will also be music and drum circle sessions to make for a highly energetic and engaging experience. Throughout the evening, attendees will have the opportunity to participate in a silent auction to bid for beautiful artworks created by professional artists. The event will take place on Friday 11th March 2016, 19:30 to 22:00, in the Northern Lights Room at the Proud Archivist, Haggerston, London (zone 2).

Vision: We aim to gather like-minded people to discover together the therapeutic and empowering qualities of music and arts as a common means of expression, whilst encouraging equality and solidarity.

Mission: Createscape is music and arts as you rarely experience them – a unique experiment to unleash creativity within us all through mixed media art and making music with simple everyday objects. Have fun, come together and create your masterpiece for a noble cause!

The Organisers:

We are a team of six Events Management students from the University of Greenwich, London. We are planning the event for our chosen charity as part of our course assignment. 

The Charity:

Ditch the Label is an award winning Brighton-based charity, one of the UK’s largest anti-bullying, discrimination and prejudice charities. Every year they provide support to thousands of young people aged 13-25 through their work and partnerships with schools, colleges, parents/guardians, young people and other youth organisations.  

Market Segmentation and Expected Attendee Profile:  

We carried out a survey, created with Google Surveys, in order to identify our target audience and their expectations. Our results show that this event would be appealing to people in their 20’s and early 30’s. Our main target audience are people involved/interested in music/art societies, art galleries and museums, theatre clubs, and existing supporters of our charity.

Our networks allow us to promote extensively across universities and on interest-based social networks, e.g. meetup.com. 

Why would they want to attend?

The whole event will have the wow factor and provide not only a story to tell afterwards - but also a piece of artwork to bring home as long-living memory! It is also an occasion to meet like-minded people from their same age group and discover new circles and interests to get involved in their everyday life.

Ticket distribution:

We have launched the event website on Eventbrite on 1st February; tickets can be purchased via the website. The link to the tickets page is posted on our social media channels, email communications and printed materials.  We use a multi-tiered ticketing system:

• Early Bird: £7 (until the 23rd February or sold-out)
• Full price: £10
• Student: £8

Promotion:

The event promotion started in December and will be on going in the run-up to, during and up to one week after the event.

Main Marketing Activities include:

• Social Media Marketing (Facebook and Twitter): updates on event; special thank-you posts/tweets mentioning our supporters and artists involved; promotion on targeted groups and pages; co-promotion via the charity and supporters' social media channels;
• Event website (Eventbrite): event info and ticket distribution; we will display our supporters' names/logos with a link to their websites/social media pages;
• Interest-based social networks (e.g. MeetUp.com): to increase visibility and reach our targeted audience based on interests;
• Co-promotion through our artists' marketing channels. 

Why should you sponsor?

Noemi La Torre

Contact the Organizer Contact the Organizer