Clothes cycle,

About the event

Who are we?

Clothes Cycle Markets:  Where sustainability meets affordability, fashion, and community! We are the ultimate pop-up market, dedicated to redefining the shopping experience while promoting a greener, more stylish world. Our large-scale events are more than just markets; they're unforgettable experiences. Immerse yourself in the world of fashion, indulge in delectable street food, sip on handcrafted cocktails, groove to live music, and unleash your creativity through art classes

Our mission:

At Clothes Cycle Market, we take pride in curating the largest collection of 1000s of unique garments and accessories that are not just trendy but environmentally responsible. Our mission is to make sustainable fashion accessible to everyone, proving that you can look fantastic without harming the planet or your wallet. But we're more than just a shopping destination – we're a vibrant community hub! We're redefining fashion with a conscience

About Clothes Cycle

ClothesCycle is a sustainable fashion and accessories brand created by university student Poppy Collingwood-Cameron in 2022. The company has captured the innovation and entrepreneurship that surfaced among gen-z during covid, many of whom set up the small business selling pre-loved and sustainable clothing during Covid. The brand is all about sustainability, affordability, fashion and community! Larger events not only feature 1000s of unique garments and accessories, but offer beauty treatments, street-food, music, cocktails, art classes and much more...

Why should you sponsor?

Why us?

-The UK's biggest thrift market. We host 100-150 sellers, depending on location, making us the UK’s largest thrift market. We hire out some of the biggest venues nationwide, as we need a minimum of 30,000 square feet to host our events.

-Within just running 5 events, we have grown from 17 sellers and 300 attendees, to consistently achieving 100+ sellers and 2000+ attendees. Our growth is rapid, and there is clearly a massive demand for this kind of shopping experience. Join now and be part of the sustainable fashion revolution.

-100-150 vendors per event. 2000-3000 attendees per event. Total: Up to 27,000 attendees and 1500 vendors across all events this year.

-Engaged audience: Our attendees stay all day, and don’t just pop in as it is a ticketed event and designed to be a full day out (through the addition of food, drink and activities alongside shopping). This creates an engaged audience and when we do giveaways, hand out free tote bags or give out vouchers, our attendees are extremely receptive. For example, at our last market, we had people queueing at 9:30 am in the rain to get free tote bags (when the market opened at 11am). Experiential marketing would be very effective at engaging customers at our events.

-Potential for ongoing partnership: 8-10 more markets in the coming year. Each market attracts 2,000 attendees, but by the end of the year, we are hoping to increase this number to 3000 per event.

-Locations: Bristol, Manchester, London, Edinburgh, Newcastle, Leeds, Birmingham

-Unparalleled access to the nationwide community of Gen-Z sustainable fashion lovers and creatives.

Audience

 -Therefore, you can expect a combined audience of 18,000- 27,000 across events (with huge additional audience via social media and marketing). Each market being a new location, you can expect 90% of attendees to be new customers.

-Emails: already have over 7500 contacts, with each market this will increase by at least 2000

-social media: over 6000 followers on Instagram, we have seen a growth of over 25% per event.

- 60% female, 40% male

-80% Gen-z

Marketing

-Handing out flyers in person. Last event we handed out over 3000 flyers

-Door to door flyering. We will be handing out 10,000 flyers per event.

-Instagram/ Facebook ad spend of 1-1.5k per event (aiming to grow this to 3k for coming markets). This is run by an expert digital marketing team, with each event marketing growing more effective due to the optimization of leads and data storage.

-Over 13,000 website event page visits per event (we also list on Eventbrite and Skiddle generating an additional 14% of ticket sales/ event page visits).

-Starting Google ads with a budget of 1k per event

-Influencers campaigns: we offer free tickets to influencers. Last event we had over 10 influencers accept our free tickets and attend, with Several also attending of free will. It becomes easier to attract influencers after each event and as we grow. Our events offer a great place for fashion content for Instagram and tiktok.

-Press releases: For each event, we work with an experienced P.R specialist to create enticing and successful press releases

-We have been featured in many publications including, but not limited to: The Sun online, Mirror online, Wales online, The Manc, Visit Manchester, Manchester Live, London Daily News, London-tv, London on the Inside, London Reviews, In Your Area, Flipboard, What's On In City of London, Bindy Street, London x London, Irish News, Ireland Live, US Times Post, Hull Daily Mail

- Instagram accounts: For each event we purchase promotional content from Student Meme pages, as we find they have an extremely high rate of engagement and work well for us.

-Universities societies: We contact creative/ fashion societies from the universities in our event city, and offer them discount codes for their members to attend. Universities often have thrifting, fashion and sustainability-focused societies.

-Content creation: Our aim this coming year is to invest in content creation and grow our TikTok and Instagram platforms. We have begun doing interviews at our events, in order to spark conversations about topics such as fashion trends. Also, we have begun hiring professional videographers and photographers to attend the events.

-Giveaways- We always create a cash giveaway before each event. Usually have around 700 entries to our giveaways. All people enter the giveaway by tagging friends and sharing their stories.

-Word of mouth: we pride ourselves on creating a completely unique and unforgettable day that causes a stir. This attracts a natural growth market on the market.

-‘Instagrammable event’: from super unique locations, to amazing fashion finds and delicious streetfood… our events create a great opportunity for content creation. This means after the event we are tagged in loads of Tiktoks, reels and Instagram posts.

-Email and text marketing: We have over 7500 contacts.

Previous sponsors

Finds- Reslling video app

Name app- sustainable shopping video app 

Poppy collingwood-cameron

We are still in our first year of business, but heading into our second we are looking to expand further. In just 10 months we have built a dedicated and loyal following of over 300 sellers and managed to create a track record of hitting 2000 attendees at every event. We pride ourselves on the community we have built and contiune to build. We are now keen to open that community and to welcome brands that align with our key values. 

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